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Updated Apr 6, 2026
Shopify

2,882 Shopify Stores Using Wishlist Hero: Usage Stats & Trends (2026)

2,882 Shopify stores currently use Wishlist Hero, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 88% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

88%
Social media
11%
Meta ads
74%
Contact info
Total Stores
2,882
Active Shopify stores
New (30d)
48
Newly added in the last 30 days
Avg. Products
1,444
Among 2,833 stores with catalog data
Avg. Price
$275
Among 2,827 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

48 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 54 · 2%
10-49 273 · 10%
50-199 663 · 23%
200-999 1,101 · 39%
1k-4.9k 556 · 20%
5k+ 186 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
37% coverage
Home & Garden
12% coverage
Jewelry & Watches
12% coverage
Arts & Entertainment
10% coverage
Beauty & Cosmetics
10% coverage
Celebrations & Gifts
4% coverage
Food & Beverages
4% coverage
Toys & Games
3% coverage
Baby & Kids
3% coverage
Electronics
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,444 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 837 · 30%
$25-$49 635 · 22%
$50-$99 530 · 19%
$100-$199 351 · 12%
$200-$499 235 · 8%
$500+ 239 · 8%
Store currencies
USD 949 EUR 543 INR 279 GBP 228 CAD 152 JPY 150 AUD 143 MXN 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $275 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Hextom: Free Shipping Bar.

Social media platforms

Instagram (85%), Facebook (74%), YouTube (28%).

Instagram
85%
Facebook
74%
YouTube
28%
TikTok
23%
Twitter / X
17%
Pinterest
14%
LinkedIn
6%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 11% run Meta ads. That's 22 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (60%), Google Tag Manager (22%), Google Ads (9%).

Google Analytics
60%
Google Tag Manager
22%
Google Ads
9%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impulse, Prestige.

Dawn 18% Impulse 8% Prestige 7% Debut 7% Symmetry 3% Warehouse 2% Broadcast 2% Empire 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

278 products $59 avg 2 ads
Apparel & Accessories designer handbags luxury crossbody bags Wishlist Hero
74 products $16 avg 2 ads
Apparel & Accessories women's fashion clothing store Wishlist Hero
999 products $47 avg 3 ads
Apparel & Accessories kids clothing store children's fashion Wishlist Hero
537 products $101 avg 1 ads
Apparel & Accessories sustainable clothing ethical fashion Klaviyo: Email Marketing & SMS Seers Ai GDPR Cookie Banner
1,030 products $483 avg 6 ads
Jewelry & Watches jewelry store fine jewelry Carro: Collaborative Ecommerce Chatra — Live Chat & Chatbot
508 products $49 avg 214 ads
Apparel & Accessories Baby & Kids children's clothing costumes Wishlist Hero
1,458 products $7 avg 51 ads
Arts & Entertainment metal cutting dies die cutting supplies AfterShip Email Marketing,SMS Klaviyo: Email Marketing & SMS
504 products $59 avg 2 ads
Apparel & Accessories dancewear pole wear Smile: Loyalty Program Rewards Wishlist Hero
134 products $67 avg 3 ads
Apparel & Accessories unisex clothing hoodies Affiliatly Affiliate Marketing Bundler ‑ Product Bundles App
1,370 products $188 avg 4 ads
Apparel & Accessories handcrafted punjabi juttis designer footwear Wishlist Hero
38 products $38 avg 13 ads
Beauty & Cosmetics natural skincare vegan cosmetics Bundler ‑ Product Bundles App Hextom: Countdown Timer Bar
75 products $218 avg 1 ads
Apparel & Accessories luxury shoes bags and shoes Upsell.com ‑ ReConvert Upsell Wishlist Hero

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FAQ

How many Shopify stores currently use Wishlist Hero?

Our database tracks 2,882 active Shopify stores using Wishlist Hero.

How fast is Wishlist Hero adoption growing?

In the last 30 days, 48 new stores were found using Wishlist Hero, showing a 2% monthly growth in adoption.

What is the average catalog size for stores using Wishlist Hero?

Among Shopify stores using Wishlist Hero with catalog data, the average is around 1,444 products, with most falling in the 200-999 range.

What other apps do Wishlist Hero users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.