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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

3,999 Shopify eBooks & Digital Stores: Stats & Market Data (2026)

3,999 active Shopify stores fall into the eBooks & Digital segment, with 314 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Education & Courses. 57% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

57%
Social media
13%
Meta ads
37%
Contact info
Total Stores
3,999
Active Shopify stores
New (30d)
314
Newly added in the last 30 days
Avg. Products
201
Among 3,972 stores with catalog data
Avg. Price
$69
Among 3,921 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

350 175 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

314 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,509 · 38%
10-49 1,239 · 31%
50-199 830 · 21%
200-999 277 · 7%
1k-4.9k 89 · 2%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Apparel & Accessories
7% coverage
Education & Courses
7% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
2% coverage
Health
2% coverage
Home & Garden
2% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 201 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, Argentina, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,470 · 63%
$25-$49 979 · 25%
$50-$99 281 · 7%
$100-$199 92 · 2%
$200-$499 58 · 1%
$500+ 41 · 1%
Store currencies
USD 2,242 EUR 539 ARS 260 GBP 231 AUD 153 CAD 119 INR 63 PLN 49

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (48%), Facebook (43%), YouTube (21%).

Instagram
48%
Facebook
43%
YouTube
21%
TikTok
18%
Twitter / X
15%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 57%, and 13% of stores run Meta ad campaigns. That's 9 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (2%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 33% Horizon 8% Debut 7% Studio 2% Craft 2% Shrine Pro 2% Spotlight 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

102 products $24 avg 1 ads
Food & Beverages Books & Literature Celebrations & Gifts fermented food lifestyle change Privy ‑ Email, SMS & Pop Ups
20 products $3 avg 4 ads
Education & Courses Books & Literature Software digital tools ebooks
141 products $27 avg 19 ads
Books & Literature Apparel & Accessories Home & Garden author merchandise signed books Wyllo Upsell & Cross Sell — Selleasy
65 products $20 avg 16 ads
Books & Literature Home & Garden Office Supplies christian books christian planners
8 products $32 avg 9 ads
Beauty & Cosmetics Books & Literature hair color shampoo men's hair care
More Than Muscle United States
77 products $33 avg 7 ads
Books & Literature Apparel & Accessories bodybuilding ebooks training manuals Hulk Contact Form Builder Loox: Product Reviews App & AI
RUNED Germany
6 products $26 avg 2 ads
Books & Literature runed ebooks digital books Ryviu: Product Reviews App
BOOKAGE Pakistan
50 products $4 avg 9 ads
Books & Literature books urdu books
49 products $22 avg 5 ads
Books & Literature Apparel & Accessories Education & Courses jen hatmaker books book club membership Bundler ‑ Product Bundles App
36 products $35 avg 1 ads
Books & Literature Celebrations & Gifts literature digital books Hextom: Upsell Sales Boost
Sara Adrien United States
49 products $6 avg 3 ads
Books & Literature ebook store digital books Lucky Orange Heatmaps & Replay Upsell & Cross Sell — Selleasy
48 products $42 avg 7 ads
Books & Literature music-books drum-books

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FAQ

How many Shopify eBooks & Digital stores are there?

We currently track 3,999 active Shopify stores in the eBooks & Digital segment.

Are Shopify eBooks & Digital stores growing?

Yes. In the last 30 days, 314 new stores were indexed in the eBooks & Digital segment, showing a 8% monthly growth rate.

What is the average product price in Shopify eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

What apps are most popular for Shopify eBooks & Digital stores?

The top apps are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.