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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

6,148 Shopify Organic & Special Diet Stores: Stats & Market Data (2026)

6,148 active Shopify stores fall into the Organic & Special Diet segment, with 310 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Beauty & Cosmetics. 75% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

75%
Social media
12%
Meta ads
63%
Contact info
Total Stores
6,148
Active Shopify stores
New (30d)
310
Newly added in the last 30 days
Avg. Products
250
Among 5,973 stores with catalog data
Avg. Price
$61
Among 5,859 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

315 157 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

310 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,758 · 29%
10-49 2,224 · 37%
50-199 1,189 · 20%
200-999 545 · 9%
1k-4.9k 197 · 3%
5k+ 60 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
12% coverage
Beauty & Cosmetics
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
1% coverage
Books & Literature 28 Apparel & Accessories 27 Baby & Kids 23 Education & Courses 11 Arts & Entertainment 7 Hardware 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 250 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,366 · 57%
$25-$49 1,560 · 27%
$50-$99 625 · 11%
$100-$199 198 · 3%
$200-$499 73 · 1%
$500+ 37 · 1%
Store currencies
USD 2,158 EUR 770 INR 701 AUD 357 GBP 357 CAD 335 PKR 220 JPY 143

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (70%), Facebook (60%), YouTube (18%).

Instagram
70%
Facebook
60%
YouTube
18%
TikTok
17%
Twitter / X
11%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 12% run Meta ads. That's 9 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (16%), Google Ads (7%).

Google Analytics
45%
Google Tag Manager
16%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 21% Debut 6% Horizon 4% Refresh 3% Taste 3% Sense 2% Local 2% Flow 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

42 products $6 avg 14 ads
Food & Beverages healthy foods organic oats
316 products $2 avg 7 ads
Food & Beverages organic foods healthy foods
102 products $24 avg 1 ads
Food & Beverages Books & Literature Celebrations & Gifts fermented food lifestyle change Privy ‑ Email, SMS & Pop Ups
342 products $91 avg 40 ads
Food & Beverages Health Beauty & Cosmetics healthy snacks organic skincare
35 products $259 avg 1 ads
Food & Beverages Health glucose test organic glucose Covet Instagram Feed & Reviews
8 products $12 avg 6 ads
Food & Beverages nutrition healthy snacks
16 products $33 avg 4 ads
Food & Beverages organic food wholefoods UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
10 products $6 avg 11 ads
Food & Beverages superfood health supplements
Thryve Superfoods|U-Chan Biotech Taiwan (Province of China)
10 products $159 avg 3 ads
Food & Beverages Health superfoods supplements UpPromote Affiliate Marketing Weglot: AI & Human Translate
32 products $10 avg 8 ads
Health Food & Beverages organic-store organic-foods
31 products $11 avg 1 ads
Food & Beverages natural products ghee Lucky Orange Heatmaps & Replay
6 products $90 avg 11 ads
Food & Beverages protein bar ancestral diet Klaviyo: Email Marketing & SMS Seal Subscriptions App

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Organic & Special Diet stores are there?

We currently track 6,148 active Shopify stores in the Organic & Special Diet segment.

Are Shopify Organic & Special Diet stores growing?

Yes. In the last 30 days, 310 new stores were indexed in the Organic & Special Diet segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Organic & Special Diet stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

What apps are most popular for Shopify Organic & Special Diet stores?

The top apps are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.