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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

8,843 Shopify Wellness & Relaxation Stores: Stats & Market Data (2026)

8,843 active Shopify stores fall into the Wellness & Relaxation segment, with 1,037 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 51% maintain social media profiles — Instagram leads — and 33% run Meta ad campaigns.

51%
Social media
33%
Meta ads
55%
Contact info
Total Stores
8,843
Active Shopify stores
New (30d)
1,037
Newly added in the last 30 days
Avg. Products
146
Among 8,636 stores with catalog data
Avg. Price
$252
Among 8,508 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,376 688 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,037 new stores were added in the past 30 days (12% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,367 · 39%
10-49 3,312 · 38%
50-199 1,338 · 15%
200-999 460 · 5%
1k-4.9k 103 · 1%
5k+ 56 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
22% coverage
Home & Garden
17% coverage
Electronics
3% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Sporting Goods
2% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 146 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Colombia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,713 · 32%
$25-$49 3,190 · 37%
$50-$99 1,448 · 17%
$100-$199 567 · 7%
$200-$499 246 · 3%
$500+ 344 · 4%
Store currencies
USD 3,405 EUR 1,047 INR 598 COP 574 GBP 517 AUD 439 CLP 268 CAD 266

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $252 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (43%), Facebook (41%), YouTube (15%).

Instagram
43%
Facebook
41%
YouTube
15%
TikTok
14%
Twitter / X
7%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 51%, and 33% of stores run Meta ad campaigns. That's 15 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (13%), Facebook Pixel (8%).

Google Analytics
30%
Google Tag Manager
13%
Facebook Pixel
8%
Google Ads
5%
TikTok Pixel
4%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 21% Shrine Pro 9% Horizon 8% Sense 4% Refresh 3% Debut 3% Shrine 2% Prestige 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

71 products $25 avg 2 ads
Beauty & Cosmetics Health organic beauty products natural skincare
6 products $52 avg 14 ads
Health nerve-pain-relief natural-remedies
57 products $44 avg 3 ads
Beauty & Cosmetics Health tallow skincare organic botanicals
106 products $148 avg 4 ads
Health hormone health supplements gut health products
54 products $14361 avg 3 ads
Health wooden infrared sauna home infrared sauna
8 products $47 avg 7 ads
Health compression gloves massage oil
12 products $86 avg 10 ads
Health hydrogen water bottle hydrogen water device
Vistono Colombia
18 products $26 avg 3 ads
Home & Garden Health Toys & Games home decor personal wellness
tienda1 Colombia
12 products $21 avg 4 ads
Home & Garden Health Hardware home essentials health products
12 products $31 avg 611 ads
Beauty & Cosmetics Health Home & Garden beauty products health supplements
5 products $278 avg 12 ads
Health health supplements nad+ supplements Seal Subscriptions App
123 products $134 avg 1 ads
Beauty & Cosmetics Health organic beauty products natural hair care Klaviyo: Email Marketing & SMS Rebuy Personalization Engine

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FAQ

How many Shopify Wellness & Relaxation stores are there?

We currently track 8,843 active Shopify stores in the Wellness & Relaxation segment.

Are Shopify Wellness & Relaxation stores growing?

Yes. In the last 30 days, 1,037 new stores were indexed in the Wellness & Relaxation segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $252, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wellness & Relaxation stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.