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Updated Apr 6, 2026
Shopify

6,520 Shopify Stores in Switzerland: Stats & Trends (2026)

We track 6,520 active Shopify stores in Switzerland, with 374 newly added in the last 30 days (6% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

69%
Social media
6%
Meta ads
58%
Contact info
Total Stores
6,520
Active Shopify stores
New (30d)
374
Newly added in the last 30 days
Avg. Products
391
Among 6,312 stores with catalog data
Avg. Price
$293
Among 6,286 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

387 193 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

374 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,617 · 26%
10-49 1,919 · 30%
50-199 1,370 · 22%
200-999 978 · 15%
1k-4.9k 344 · 5%
5k+ 84 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
12% coverage
Food & Beverages
11% coverage
Jewelry & Watches
6% coverage
Health
6% coverage
Arts & Entertainment
5% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 391 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 878 · 14%
$25-$49 1,710 · 27%
$50-$99 1,811 · 29%
$100-$199 882 · 14%
$200-$499 504 · 8%
$500+ 501 · 8%
Store currencies
CHF 6,162 EUR 239 USD 46 GBP 2 NOK 2 AED 1 ARS 1 CZK 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $293. That's above the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Weglot: AI & Human Translate, Hextom: Upsell Sales Boost.

Social media platforms

Instagram (66%), Facebook (44%), TikTok (20%).

Instagram
66%
Facebook
44%
TikTok
20%
YouTube
14%
LinkedIn
7%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 69%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (13%), Google Ads (4%).

Google Analytics
40%
Google Tag Manager
13%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 21% Horizon 5% Impulse 4% Prestige 4% Debut 3% Impact 3% Craft 2% Refresh 2%

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Geographic breakdown

Province and city-level distribution within Switzerland

Top provinces / states
Province Stores Share
England 34 1%
Hong Kong Island 13 0%
California 6 0%
Wyoming 6 0%
Dubai 5 0%
Florida 5 0%
Delaware 4 0%
Kowloon 4 0%
New Territories 4 0%
Top cities
City Stores Share
Zürich 523 8%
Genève 176 3%
Lausanne 147 2%
Basel 130 2%
Bern 89 1%
Luzern 88 1%
Winterthur 72 1%
Baar 63 1%
Zug 63 1%
Top shipping destinations
Switzerland · 6,334 Germany · 3,249 Austria · 3,038 France · 2,921 Italy · 2,719 Belgium · 2,639 Netherlands · 2,572 Spain · 2,540 Portugal · 2,468 Denmark · 2,444

Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $352 avg 8 ads
Home & Garden silk pillowcase luxury bedding UpPromote Affiliate Marketing Omnisend Email Marketing & SMS
GAYA Switzerland
7 products $51 avg 1 ads
Health mushroom products swiss made
36 products $30 avg 2 ads
Celebrations & Gifts gift wrapping gift shop
23 products $778 avg 1 ads
Electronics roborock robot vacuum smart home cleaning Bundler ‑ Product Bundles App
38 products $28 avg 1 ads
Food & Beverages bakery chocolates
88 products $219 avg 37 ads
Animals & Pet Supplies luxury dog bed designer cat accessories Loox: Product Reviews App & AI
329 products $106 avg 19 ads
Apparel & Accessories paris fashion ethical fashion
143 products $75 avg 4 ads
Animals & Pet Supplies dog accessories dog collars Wishlist Hero
152 products $98 avg 1 ads
Jewelry & Watches necklaces jewelry store gemstone accessories Klaviyo: Email Marketing & SMS
58 products $40 avg 3 ads
Food & Beverages dried fruit snacks freeze dried fruit
56 products $18 avg 3 ads
Beauty & Cosmetics natural cosmetics swiss beauty
28 products $63 avg 7 ads
Health period care menopause relief AfterShip Referral & Affiliate Rebuy Personalization Engine

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FAQ

How many Shopify stores are in Switzerland?

Our database tracks 6,520 active Shopify stores in Switzerland.

How fast is the Switzerland Shopify market growing?

In the past 30 days, 374 new Shopify stores were indexed in Switzerland, reflecting a 6% monthly growth rate.

What is the average catalog size for Switzerland Shopify stores?

Among Shopify stores in Switzerland with catalog data, the average is about 391 products. The most common catalog size range is 10-49.

What are the most popular apps among Switzerland Shopify stores?

The top apps are Loox: Product Reviews App & AI, Weglot: AI & Human Translate, Hextom: Upsell Sales Boost. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.