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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

11.9K Shopify Wine & Spirits Stores: Stats & Market Data (2026)

11,880 active Shopify stores fall into the Wine & Spirits segment, with 2,849 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 77% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
65%
Contact info
Total Stores
11,880
Active Shopify stores
New (30d)
2,849
Newly added in the last 30 days
Avg. Products
534
Among 11,636 stores with catalog data
Avg. Price
$95
Among 11,547 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,548 774 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,849 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,796 · 15%
10-49 3,746 · 32%
50-199 2,722 · 23%
200-999 2,121 · 18%
1k-4.9k 1,001 · 9%
5k+ 250 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 32 Books & Literature 25 Health 22 Arts & Entertainment 19 Jewelry & Watches 16 Electronics 12 Smoking & Vaping 12 Sporting Goods 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 534 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,821 · 24%
$25-$49 4,136 · 36%
$50-$99 2,614 · 23%
$100-$199 1,249 · 11%
$200-$499 501 · 4%
$500+ 226 · 2%
Store currencies
EUR 3,513 USD 2,791 GBP 1,245 AUD 1,243 CAD 477 JPY 326 NZD 308 CHF 235

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $95 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (73%), Facebook (60%), Twitter / X (14%).

Instagram
73%
Facebook
60%
Twitter / X
14%
YouTube
13%
TikTok
9%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 18 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
44%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Venue.

Dawn 18% Debut 7% Venue 3% Prestige 3% Expanse 2% Horizon 2% Impulse 2% Local 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

113 products $37 avg 4 ads
Food & Beverages fine wine shop craft beer
Paul Cullen Wines United States
24 products $20 avg 1 ads
Food & Beverages wine store boutique wine Bundler ‑ Product Bundles App Bundle Bear ‑ Volume Discounts
514 products $5 avg 4 ads
Food & Beverages grocery alcoholic beverage
332 products $17 avg 1 ads
Food & Beverages wine shop regional wines TA Banner Slider, Sales Pop up Judge.me Product Reviews App
2,494 products $28 avg 1 ads
Food & Beverages wine spirits 404/301 SC Easy URL Redirects Simprosys Google Shopping Feed
163 products $144 avg 1 ads
Food & Beverages wine gifts
531 products $83 avg 4 ads
Food & Beverages alcohol online lebanon vodka cognac liquor UpPromote Affiliate Marketing Meteor Mega Menu & Navigation
137 products $1228 avg 1 ads
Food & Beverages fine wine collectible wine Klaviyo: Email Marketing & SMS
95 products $87 avg 2 ads
Food & Beverages fresh produce fine wine Zapiet ‑ Pickup + Delivery Minmaxify Order Limits
2,712 products $59 avg 1 ads
Food & Beverages wine spirits liquor store NA Age Verification Searchanise Search & Filter
30 products $271 avg 7 ads
Food & Beverages rum spirits BM: Country blocker IP blocker Consentmo GDPR Compliance
5 products $103 avg 1 ads
Food & Beverages alcohol substitute functional beverage Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Wine & Spirits stores are there?

We currently track 11,880 active Shopify stores in the Wine & Spirits segment.

Are Shopify Wine & Spirits stores growing?

Yes. In the last 30 days, 2,849 new stores were indexed in the Wine & Spirits segment, showing a 24% monthly growth rate.

What is the average product price in Shopify Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $95, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wine & Spirits stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.