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Shopify subcategory analytics
Subcategory
Updated June 1, 2026
Shopify

12.9K Shopify Wine & Spirits Stores: Stats & Market Data (2026)

12,945 active Shopify stores fall into the Wine & Spirits segment, with 1,987 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 78% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
67%
Contact info
Total Stores
12,945
Active Shopify stores
New (30d)
1,987
Newly added in the last 30 days
Avg. Products
561
Among 12,697 stores with catalog data
Avg. Price
$94
Among 12,613 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,086 1,043 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,987 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,765 · 14%
10-49 4,043 · 32%
50-199 3,090 · 24%
200-999 2,375 · 19%
1k-4.9k 1,138 · 9%
5k+ 286 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 35 Books & Literature 29 Health 23 Arts & Entertainment 19 Jewelry & Watches 18 Smoking & Vaping 13 Electronics 12 Sporting Goods 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 561 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,148 · 25%
$25-$49 4,501 · 36%
$50-$99 2,845 · 23%
$100-$199 1,327 · 11%
$200-$499 547 · 4%
$500+ 245 · 2%
Store currencies
EUR 3,921 USD 2,955 GBP 1,377 AUD 1,328 CAD 505 JPY 356 NZD 334 CHF 263

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $94 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (74%), Facebook (61%), Twitter / X (14%).

Instagram
74%
Facebook
61%
Twitter / X
14%
YouTube
13%
TikTok
8%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads. That's 19 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
45%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 7% Horizon 3% Venue 3% Prestige 3% Expanse 2% Impulse 2% Local 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

183 products $81 avg 7 ads
Food & Beverages low calorie wine healthier alcohol Attentive: AI‑led Email &SMS Awin ‑ Affiliate Marketing
109 products $68 avg 1 ads
Food & Beverages Celebrations & Gifts gourmet snacks food gift baskets Simprosys Google Shopping Feed Gorgias: AI, Helpdesk & Chat
174 products $52 avg 3 ads
Food & Beverages whisky gift box Richpanel: AI Customer Support GemPages Landing Page Builder
10 products $35 avg 2 ads
Food & Beverages rum cocktails ready to drink UpPromote Affiliate Marketing PageFly Landing Page Builder
75 products $43 avg 2 ads
Food & Beverages portuguese wines alentejo wines Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
33 products $274 avg 4 ads
Food & Beverages rum spirits BM: Country blocker IP blocker Consentmo GDPR Compliance
92 products $17 avg 1 ads
Food & Beverages wine store italian wine Lucky Orange Heatmaps & Replay
151 products $42 avg 3 ads
Food & Beverages wine store sake NA Age Verification Klaviyo: Email Marketing & SMS
1,995 products $168 avg 3 ads
Food & Beverages whisky single malt Avada AI SEO Suite Optimizer BEAST Currency Converter
17 products $513 avg 1 ads
Food & Beverages hine titana wine
37 products $74 avg 21 ads
Food & Beverages prosecco sparkling wine Hulk Age Verification Popup Judge.me Product Reviews App
69 products $30 avg 2 ads
Food & Beverages liqueurs fruit liqueurs UpPromote Affiliate Marketing Hulk Age Verification Popup

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FAQ

How many Shopify Wine & Spirits stores are there?

We currently track 12,945 active Shopify stores in the Wine & Spirits segment.

Are Shopify Wine & Spirits stores growing?

Yes. In the last 30 days, 1,987 new stores were indexed in the Wine & Spirits segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wine & Spirits stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.