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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

10.2K Shopify Wine & Spirits Stores: Stats & Market Data (2026)

10,182 active Shopify stores fall into the Wine & Spirits segment, with 1,197 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 77% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

77%
Social media
3%
Meta ads
64%
Contact info
Total Stores
10,182
Active Shopify stores
New (30d)
1,197
Newly added in the last 30 days
Avg. Products
507
Among 9,911 stores with catalog data
Avg. Price
$107
Among 9,830 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,185 592 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,197 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,824 · 18%
10-49 3,267 · 33%
50-199 2,115 · 21%
200-999 1,676 · 17%
1k-4.9k 833 · 8%
5k+ 196 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 28 Books & Literature 21 Health 17 Arts & Entertainment 15 Jewelry & Watches 12 Electronics 10 Smoking & Vaping 8 Sporting Goods 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 507 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,260 · 23%
$25-$49 3,582 · 36%
$50-$99 2,268 · 23%
$100-$199 1,109 · 11%
$200-$499 430 · 4%
$500+ 181 · 2%
Store currencies
EUR 2,911 USD 2,477 AUD 1,109 GBP 1,059 CAD 423 JPY 279 NZD 266 MXN 192

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $107 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are NA Age Verification, Klaviyo: Email Marketing & SMS, Hulk Age Verification.

Social media platforms

Instagram (74%), Facebook (61%), Twitter / X (14%).

Instagram
74%
Facebook
61%
Twitter / X
14%
YouTube
13%
TikTok
9%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 3% run Meta ads. That's 15 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
44%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Venue.

Dawn 18% Debut 7% Venue 3% Prestige 3% Expanse 2% Impulse 2% Taste 2% Local 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

519 products $32 avg 3 ads
Food & Beverages spanish wine wine shop Hextom: Countdown Timer Bar Weglot: AI & Human Translate
6 products $146 avg 1 ads
Food & Beverages luxury whisky single malt whisky
268 products $13 avg 1 ads
Food & Beverages Celebrations & Gifts specialty foods holiday gifts UpPromote Affiliate Marketing
505 products $81 avg 10 ads
Food & Beverages wine store liquor shop
76 products $52 avg 2 ads
Food & Beverages israeli wine kosher wine
2,688 products $57 avg 1 ads
Food & Beverages wine spirits liquor store NA Age Verification Ultimate GDPR EU Cookie Banner
74 products $37 avg 2 ads
Food & Beverages sports nutrition protein products Pop Convert ‑ Pop Ups, Banners Upsell.com ‑ ReConvert Upsell
190 products $80 avg 2 ads
Food & Beverages low calorie wine healthier alcohol Affiliatly Affiliate Marketing Klaviyo: Email Marketing & SMS
Paul Cullen Wines United States
24 products $20 avg 2 ads
Food & Beverages wine store boutique wine Bundler ‑ Product Bundles App Bundle Bear ‑ Volume Discounts
67 products $47 avg 2 ads
Food & Beverages wine tasting sparkling wine NA Age Verification Bundler ‑ Product Bundles App
69 products $30 avg 3 ads
Food & Beverages liqueurs fruit liqueurs Hulk Age Verification Covet Instagram Feed & Reviews
244 products $62 avg 2 ads
Food & Beverages Home & Garden seafood store online seafood delivery Upsell & Cross Sell – LimeSpot Printful: Print on Demand

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FAQ

How many Shopify Wine & Spirits stores are there?

We currently track 10,182 active Shopify stores in the Wine & Spirits segment.

Are Shopify Wine & Spirits stores growing?

Yes. In the last 30 days, 1,197 new stores were indexed in the Wine & Spirits segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $107, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wine & Spirits stores?

The top apps are NA Age Verification, Klaviyo: Email Marketing & SMS, Hulk Age Verification. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.