12.7K Shopify Wine & Spirits Stores: Stats & Market Data (2026)
12,658 active Shopify stores fall into the Wine & Spirits segment, with 1,419 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,419 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 19%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 36 Books & Literature 23 Arts & Entertainment 18 Health 16 Jewelry & Watches 16 Electronics 13 Smoking & Vaping 12 General Merchandise 11Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 548 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $95 because some stores price much higher, pulling it up. That's below the Shopify average of $218.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (13%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GemPages Landing Page Builder
Klaviyo: Email Marketing & SMS
NA Age Verification
Amp Back in Stock | PreOrder
UpPromote Affiliate Marketing
Google & YouTube
CartBot: Gift with purchase
C‑EDD: Estimated Delivery Date
Elevar Conversion Tracking
Judge.me Product Reviews App
Kaching CartDrawer Cart Upsell
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
FBP: Fast Bundle & Upsell App
Simprosys Google Shopping Feed
Klaviyo: Email Marketing & SMS
Affiliatly Affiliate Marketing
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Wine & Spirits stores are there?
We currently track 12,658 active Shopify stores in the Wine & Spirits segment.
Are Shopify Wine & Spirits stores growing?
Yes. In the last 30 days, 1,419 new stores were indexed in the Wine & Spirits segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Wine & Spirits stores?
Among stores with pricing data, the average listed price is about $95, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Wine & Spirits stores?
The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (73%), Facebook (59%), Twitter / X (13%).
Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads. That's 20 percentage points above the Shopify average of 56%.