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Topic
Updated June 8, 2026
Shopify

11.0K Shopify Wine & Spirits Stores: Stats & Market Data (2026)

10,987 active Shopify stores fall into the Wine & Spirits segment, with 1,175 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
66%
Contact info
Total Stores
10,987
Active Shopify stores
New (30d)
1,175
Newly added in the last 30 days
Avg. Products
533
Among 10,696 stores with catalog data
Avg. Price
$76
Among 10,630 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,315 657 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,175 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,620 · 15%
10-49 3,688 · 34%
50-199 2,446 · 23%
200-999 1,827 · 17%
1k-4.9k 884 · 8%
5k+ 231 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
97% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 46 Books & Literature 11 Beauty & Cosmetics 10 Electronics 8 General Merchandise 7 Adult 6 Jewelry & Watches 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 533 because some stores carry much larger inventories. That's larger than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,730 · 26%
$25-$49 4,058 · 38%
$50-$99 2,315 · 22%
$100-$199 1,013 · 10%
$200-$499 377 · 4%
$500+ 137 · 1%
Store currencies
EUR 3,014 USD 2,538 GBP 1,252 AUD 1,225 CAD 539 NZD 314 JPY 291 CHF 216

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $76 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (75%), Facebook (62%), Twitter / X (14%).

Instagram
75%
Facebook
62%
Twitter / X
14%
YouTube
13%
TikTok
8%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads. That's 19 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
43%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Venue.

Dawn 18% Debut 7% Venue 4% Prestige 2% Horizon 2% Impulse 2% Expanse 2% Local 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

623 products $63 avg 2 ads
Food & Beverages Wine & Spirits Amp Back in Stock | PreOrder Judge.me Product Reviews App
9 products $33 avg 1 ads
Food & Beverages Wine & Spirits Aimerce First‑Party Pixel Simprosys Google Shopping Feed
713 products $37 avg 1 ads
Food & Beverages Wine & Spirits Pandectes GDPR Compliance Shopify Inbox
184 products $411 avg 11 ads
Food & Beverages Wine & Spirits NA Age Verification TA Banner Slider, Sales Pop up
107 products $103 avg 25 ads
Celebrations & Gifts Wine & Spirits Gifts Geolocation Redirects Geo:Pro Shopify Inbox
235 products $30 avg 9 ads
Food & Beverages Wine & Spirits T Lab ‑ AI Language Translate Geolocation Redirects Geo:Pro
120 products $43 avg 2 ads
Food & Beverages Wine & Spirits EG Auto Add to Cart Free Gift Judge.me Product Reviews App
763 products $6 avg 6 ads
Food & Beverages Specialty Foods Wine & Spirits NA Age Verification Zapiet ‑ Pickup + Delivery
71 products $23 avg 1 ads
Food & Beverages Wine & Spirits SEOWILL ‑ 404 Link Redirect XCloud Search & Product Filter
1,500 products $32 avg 1 ads
Food & Beverages Wine & Spirits FBP: Fast Bundle & Upsell App Klaviyo: Email Marketing & SMS
20 products $41 avg 3 ads
Food & Beverages Wine & Spirits Food & Beverages 404/301 SC Easy URL Redirects Judge.me Product Reviews App
2,512 products $27 avg 1 ads
Food & Beverages Wine & Spirits 404/301 SC Easy URL Redirects Simprosys Google Shopping Feed

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FAQ

How many Shopify Wine & Spirits stores are there?

We currently track 10,987 active Shopify stores in the Wine & Spirits segment.

Are Shopify Wine & Spirits stores growing?

Yes. In the last 30 days, 1,175 new stores were indexed in the Wine & Spirits segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wine & Spirits stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.