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Updated Apr 6, 2026
Shopify

680 Shopify Stores in Paraguay: Stats & Trends (2026)

We track 680 active Shopify stores in Paraguay, with 116 newly added in the last 30 days (17% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 52% maintain social media profiles — Facebook leads — and 32% run Meta ad campaigns.

52%
Social media
32%
Meta ads
32%
Contact info
Total Stores
680
Active Shopify stores
New (30d)
116
Newly added in the last 30 days
Avg. Products
160
Among 652 stores with catalog data
Avg. Price
$136
Among 660 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

120 60 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

116 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 227 · 35%
10-49 230 · 35%
50-199 112 · 17%
200-999 60 · 9%
1k-4.9k 20 · 3%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
32% coverage
Home & Garden
31% coverage
Health
16% coverage
Electronics
15% coverage
Apparel & Accessories
14% coverage
Hardware
8% coverage
Baby & Kids
4% coverage
Toys & Games
4% coverage
Jewelry & Watches
3% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 160 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The most popular store categories in this market are Beauty & Cosmetics, Home & Garden, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 243 · 37%
$25-$49 339 · 51%
$50-$99 32 · 5%
$100-$199 22 · 3%
$200-$499 17 · 3%
$500+ 7 · 1%
Store currencies
PYG 636 USD 15 EUR 8 ARS 4 HUF 3 CLP 2 COP 1 CZK 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $136 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS.

Social media platforms

Facebook (42%), Instagram (35%), TikTok (14%).

Facebook
42%
Instagram
35%
TikTok
14%
YouTube
2%
LinkedIn
1%
Twitter / X
1%
Pinterest
0%

Social media adoption is strong at 52%, and 32% of stores run Meta ad campaigns. That's 14 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Facebook Pixel (21%), Google Analytics (10%), TikTok Pixel (8%).

Facebook Pixel
21%
Google Analytics
10%
TikTok Pixel
8%
Google Tag Manager
3%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 27% Horizon 23% Shrine Pro 6% Sense 6% Shrine Pro Con Esteroides 4% Refresh 3% Zendrop 2% Debut 1%

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Geographic breakdown

Province and city-level distribution within Paraguay

Top provinces / states
Province Stores Share
Florida 6 1%
California 5 1%
Texas 4 1%
Ciudad Autónoma De Buenos Aires 2 0%
Cundinamarca 2 0%
England 2 0%
Murcia 2 0%
New Mexico 2 0%
Valencia 2 0%
Top cities
City Stores Share
Asunción 190 28%
Asuncion 51 8%
Ciudad Del Este 44 6%
San Lorenzo 24 4%
Luque 17 2%
Lambaré 16 2%
Encarnación 14 2%
Fernando De La Mora 11 2%
Hernandarias 11 2%
Top shipping destinations
Paraguay · 645 Canada · 312 Spain · 312 United States · 312 United Arab Emirates · 310 Hong Kong · 310 Israel · 310 Japan · 310 Korea (the Republic of) · 310 Malaysia · 310

Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $24 avg 3 ads
Home & Garden Beauty & Cosmetics imported products quality
1,269 products $29 avg 8 ads
Animals & Pet Supplies pet accessories dog supplies Seal Subscriptions App
18 products $30 avg 2 ads
Beauty & Cosmetics personal care products nail care kit
53 products $22 avg 29 ads
Home & Garden home decor kitchen accessories Ryviu: Product Reviews App
379 products $46 avg 1 ads
Apparel & Accessories backpacks luggage Omnisend Email Marketing & SMS Pop Convert ‑ Pop Ups, Banners
8 products $32 avg 196 ads
tienda Paraguay
84 products $34 avg 38 ads
Vehicles & Parts Beauty & Cosmetics Home & Garden car accessories beauty products
56 products $30 avg 1 ads
Home & Garden Beauty & Cosmetics Baby & Kids home decor skincare products
33 products $159 avg 25 ads
Health Toys & Games black friday deals camping gear
LucianShop Paraguay
17 products $23 avg 6 ads
Beauty & Cosmetics Hardware beauty personal care
My Store Paraguay
7 products $16 avg 14 ads
Health salud products bee venom cream
Práktiko Paraguay
7 products $24 avg 10 ads
Beauty & Cosmetics Health thermal therapy knee patches

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FAQ

How many Shopify stores are in Paraguay?

Our database tracks 680 active Shopify stores in Paraguay.

How fast is the Paraguay Shopify market growing?

In the past 30 days, 116 new Shopify stores were indexed in Paraguay, reflecting a 17% monthly growth rate.

What is the average catalog size for Paraguay Shopify stores?

Among Shopify stores in Paraguay with catalog data, the average is about 160 products. The most common catalog size range is 10-49.

What are the most popular apps among Paraguay Shopify stores?

The top apps are Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.