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Updated Apr 6, 2026
Shopify

7,806 Shopify Stores in Sweden: Stats & Trends (2026)

We track 7,806 active Shopify stores in Sweden, with 738 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 58% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

58%
Social media
8%
Meta ads
63%
Contact info
Total Stores
7,806
Active Shopify stores
New (30d)
738
Newly added in the last 30 days
Avg. Products
430
Among 7,524 stores with catalog data
Avg. Price
$202
Among 7,506 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

754 377 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

738 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,265 · 30%
10-49 2,049 · 27%
50-199 1,557 · 21%
200-999 1,148 · 15%
1k-4.9k 383 · 5%
5k+ 122 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
16% coverage
Beauty & Cosmetics
11% coverage
Arts & Entertainment
7% coverage
Health
7% coverage
Electronics
5% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Hardware
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 430 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,462 · 19%
$25-$49 2,693 · 36%
$50-$99 1,620 · 22%
$100-$199 770 · 10%
$200-$499 526 · 7%
$500+ 435 · 6%
Store currencies
SEK 7,357 EUR 198 DKK 58 USD 54 NOK 35 GBP 15 AUD 3 CHF 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $202 because some stores price much higher, pulling it up.

Popular apps

The most popular are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (54%), Facebook (40%), TikTok (18%).

Instagram
54%
Facebook
40%
TikTok
18%
YouTube
10%
LinkedIn
4%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 58%, and 8% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (13%), Google Ads (4%).

Google Analytics
37%
Google Tag Manager
13%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debutify.

Dawn 22% Horizon 7% Debutify 4% Shrine Pro 3% Prestige 3% Craft 3% Impulse 3% Sense 3%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 105 1%
Hong Kong Island 50 1%
Hunan 36 0%
Kowloon 33 0%
Wales 8 0%
Jiangsu 7 0%
New Territories 7 0%
Wyoming 6 0%
Delaware 4 0%
Top cities
City Stores Share
Stockholm 888 11%
Göteborg 289 4%
Malmö 229 3%
Uppsala 133 2%
Helsingborg 113 1%
Västerås 79 1%
Lund 70 1%
Solna 67 1%
London 64 1%
Top shipping destinations
Sweden · 7,600 Denmark · 4,945 Finland · 4,853 Germany · 4,609 Netherlands · 4,489 France · 4,448 Belgium · 4,435 Spain · 4,415 Austria · 4,393 Italy · 4,381

Representative stores

A varied sample — weighted by data completeness, refreshed daily

173 products $81 avg 8 ads
Apparel & Accessories fitness clothing women's apparel Affiliatly Affiliate Marketing Rebuy Personalization Engine
197 products $11 avg 35 ads
Beauty & Cosmetics eyebrow tinting eye makeup
HomeNest Sweden
69 products $30 avg 6 ads
Apparel & Accessories custom t-shirts embroidered apparel Loox: Product Reviews App & AI
SEPLATES Sweden
85 products $10 avg 1 ads
Electronics 3d printing filament filament supplies
362 products $93 avg 7 ads
Jewelry & Watches earrings gold jewelry Klaviyo: Email Marketing & SMS
26 products $220 avg 1 ads
Apparel & Accessories travel backpack multi-purpose backpack Loox: Product Reviews App & AI
73 products $9 avg 6 ads
Food & Beverages european coastal flavors nordic cuisine
12 products $17 avg 4 ads
Animals & Pet Supplies dog food premium dog food UpPromote Affiliate Marketing Loox: Product Reviews App & AI
41 products $73 avg 1 ads
Home & Garden Food & Beverages kitchenware glasses
9 products $39 avg 6 ads
Beauty & Cosmetics makeup skincare products Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
95 products $180 avg 4 ads
Sporting Goods Furniture gaming chair ergonomic chair
46 products $43 avg 3 ads
Home & Garden home decor kitchen

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 7,806 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 738 new Shopify stores were indexed in Sweden, reflecting a 9% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 430 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.