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Topic
Updated Apr 6, 2026
Shopify

170 Shopify Boutique clothing store Stores: Stats & Market Data (2026)

170 active Shopify stores fall into the Boutique clothing store segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

76%
Social media
7%
Meta ads
51%
Contact info
Total Stores
170
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
841
Among 164 stores with catalog data
Avg. Price
$85
Among 161 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 5%
10-49 12 · 7%
50-199 40 · 24%
200-999 61 · 37%
1k-4.9k 40 · 24%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
2% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 841 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 11%
$25-$49 51 · 32%
$50-$99 60 · 37%
$100-$199 21 · 13%
$200-$499 10 · 6%
$500+ 2 · 1%
Store currencies
USD 124 EUR 14 AUD 10 CAD 4 MXN 4 NZD 4 GBP 3 INR 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $85. That's below the Shopify average of $204.

Popular apps

The most popular are Smile: Loyalty Program Rewards, Covet Instagram Feed & Reviews, Hextom: Free Shipping Bar.

Social media platforms

Instagram (72%), Facebook (62%), TikTok (21%).

Instagram
72%
Facebook
62%
TikTok
21%
Pinterest
14%
YouTube
5%
Twitter / X
4%
LinkedIn
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 7% run Meta ads. That's 11 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (25%), Facebook Pixel (3%), Google Ads (2%).

Google Analytics
25%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Impulse, Debut.

Dawn 25% Impulse 11% Debut 8% Horizon 4% Prestige 4% Atelier 2% Craft 2% Stiletto 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

90 products $435 avg 5 ads
Apparel & Accessories luxury ladies fashion women's clothing Conversion Bear Trust Badges
411 products $44 avg 1 ads
Apparel & Accessories boutique clothing store women's fashion
1,334 products $64 avg
Apparel & Accessories western boutique fashion women's apparel store Loox: Product Reviews App & AI
134 products $38 avg
Apparel & Accessories boutique clothing store women's fashion
199 products $76 avg
Apparel & Accessories boutique clothing store fashion boutique
1,635 products $95 avg
Apparel & Accessories women's fashion clothing boutique clothing store Hextom: Free Shipping Bar
298 products $316 avg
Apparel & Accessories boutique clothing store european designers
Big Creek Boutique United States
250 products $54 avg
Apparel & Accessories boutique clothing store fashion apparel
2,795 products $107 avg
Apparel & Accessories boutique clothing store women's fashion
1,342 products $74 avg
Apparel & Accessories boutique clothing store women's fashion
225 products $29 avg
Apparel & Accessories boutique clothing store women's fashion
House of Wallace United States
715 products $76 avg
Apparel & Accessories boutique clothing store women's fashion atlanta Smile: Loyalty Program Rewards

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FAQ

How many Shopify Boutique clothing store stores are there?

We currently track 170 active Shopify stores in the Boutique clothing store segment.

Are Shopify Boutique clothing store stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Boutique clothing store segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Boutique clothing store stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Boutique clothing store stores?

The top apps are Smile: Loyalty Program Rewards, Covet Instagram Feed & Reviews, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.