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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

555 Shopify Cosmetics online Stores: Stats & Market Data (2026)

555 active Shopify stores fall into the Cosmetics online segment, with 53 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.

67%
Social media
25%
Meta ads
60%
Contact info
Total Stores
555
Active Shopify stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
681
Among 545 stores with catalog data
Avg. Price
$30
Among 539 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

54 27 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

53 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 91 · 17%
10-49 148 · 27%
50-199 138 · 25%
200-999 100 · 18%
1k-4.9k 51 · 9%
5k+ 17 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts 2 Electronics 2 Adult 1 Animals & Pet Supplies 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 681 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, Pakistan, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 294 · 55%
$25-$49 167 · 31%
$50-$99 67 · 12%
$100-$199 7 · 1%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
USD 158 EUR 93 PKR 57 INR 37 GBP 28 AUD 23 JPY 21 AED 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $30 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (63%), Facebook (50%), TikTok (26%).

Instagram
63%
Facebook
50%
TikTok
26%
YouTube
19%
Twitter / X
11%
Pinterest
7%
LinkedIn
4%

Social media adoption is strong at 67%, and 25% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
40%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
4%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 20% Horizon 5% Prestige 5% Shrine Pro 4% Ella 3% Impulse 3% Debut 3% Sense 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

91 products $18 avg 2 ads
Beauty & Cosmetics skincare store beauty products Lucky Orange Heatmaps & Replay Stamped Reviews & Loyalty
26 products $33 avg 686 ads
Beauty & Cosmetics cosmetics online makeup brushes Loox: Product Reviews App & AI
Addict Nail System United States
380 products $14 avg 14 ads
Beauty & Cosmetics nail polish beauty products Seal Subscriptions App
81 products $1 avg 13 ads
Beauty & Cosmetics cosmetics online beauty products Bundler ‑ Product Bundles App Pop Convert ‑ Pop Ups, Banners
9 products $39 avg 6 ads
Beauty & Cosmetics makeup skincare products Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
151 products $6 avg 16 ads
Beauty & Cosmetics turkish makeup brand flormar pakistan Bundler ‑ Product Bundles App
301 products $6 avg 60 ads
Beauty & Cosmetics makeup products skincare items Avada AI SEO Image Optimizer
11 products $32 avg 1 ads
Beauty & Cosmetics skincare products beauty makeup
19 products $9 avg 3 ads
Beauty & Cosmetics skincare sets beauty products
Beauty Care Pakistan
14 products $3 avg 35 ads
Beauty & Cosmetics hair care products beauty products
1,057 products $35 avg 6 ads
Beauty & Cosmetics fragrance online premium fragrances Hextom: Free Shipping Bar LayoutHub ‑ Easy Page Builder
126 products $67 avg 2 ads
Beauty & Cosmetics skincare products face care

Want the full dataset?

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FAQ

How many Shopify Cosmetics online stores are there?

We currently track 555 active Shopify stores in the Cosmetics online segment.

Are Shopify Cosmetics online stores growing?

Yes. In the last 30 days, 53 new stores were indexed in the Cosmetics online segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Cosmetics online stores?

Among stores with pricing data, the average listed price is about $30, with the most common pricing band at Under $25.

What apps are most popular for Shopify Cosmetics online stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.