357 Shopify Makeup essentials Stores: Stats & Market Data (2026)
357 active Shopify stores fall into the Makeup essentials segment, with 152 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 57% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
152 new stores were added in the past 30 days — 43% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Toys & Games 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,012 because some stores carry much larger inventories. That's larger than the Shopify average of 435. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (8%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Stamped Reviews & Loyalty
AfterShip Email Marketing,SMS
AfterShip Product Reviews
FoxKit AIO Upsell Cross‑sell
Hextom: Free Shipping Bar
TrustWILL Product Reviews App
RT: Disable Right Click
Judge.me Product Reviews App
GemPages Landing Page Builder
Omnisend Email Marketing & SMS
Releasit COD Form & Upsells
FoxKit AIO Upsell Cross‑sell
BLOY Loyalty Points & Rewards
Judge.me Product Reviews App
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Makeup essentials stores are there?
We currently track 357 active Shopify stores in the Makeup essentials segment.
Are Shopify Makeup essentials stores growing?
Yes. In the last 30 days, 152 new stores were indexed in the Makeup essentials segment, showing a 43% monthly growth rate.
What is the average product price in Shopify Makeup essentials stores?
Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup essentials stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (37%), TikTok (25%).
Social media adoption is strong at 57%, and 12% of stores run Meta ad campaigns.