994 Shopify Cosmetics online Stores: Stats & Market Data (2026)
994 active Shopify stores fall into the Cosmetics online segment, with 446 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 63% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
446 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 4 Baby & Kids 3 Celebrations & Gifts 3 Electronics 3 Animals & Pet Supplies 2 Books & Literature 2 Toys & Games 2Among stores with catalog data, the 50-199 product range is most common. The average is 791 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
EasySell COD Form & Upsells
GSC Countdown Timer Bar
EComposer Landing Page Builder
langify ‑ translate your store
UpPromote Affiliate Marketing
BM: Country blocker IP blocker
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Avada AI SEO Suite Optimizer
Fly Bundles Quantity Breaks
Pandectes GDPR Compliance
Musbu ‑ WhatsApp Chat Button
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Start Free TrialFAQ
How many Shopify Cosmetics online stores are there?
We currently track 994 active Shopify stores in the Cosmetics online segment.
Are Shopify Cosmetics online stores growing?
Yes. In the last 30 days, 446 new stores were indexed in the Cosmetics online segment, showing a 45% monthly growth rate.
What is the average product price in Shopify Cosmetics online stores?
Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cosmetics online stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (44%), TikTok (26%).
Social media adoption is strong at 63%, and 12% of stores run Meta ad campaigns.