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Topic
Updated May 18, 2026
Shopify

2,343 Shopify Beauty supplies Stores: Stats & Market Data (2026)

2,343 active Shopify stores fall into the Beauty supplies segment, with 479 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 64% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

64%
Social media
5%
Meta ads
54%
Contact info
Total Stores
2,343
Active Shopify stores
New (30d)
479
Newly added in the last 30 days
Avg. Products
439
Among 2,331 stores with catalog data
Avg. Price
$90
Among 2,303 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

259 129 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

479 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 279 · 12%
10-49 784 · 34%
50-199 622 · 27%
200-999 415 · 18%
1k-4.9k 192 · 8%
5k+ 39 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Apparel & Accessories
5% coverage
Home & Garden
2% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Celebrations & Gifts 6 Electronics 6 Food & Beverages 5 Toys & Games 5 Baby & Kids 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 439 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,342 · 58%
$25-$49 473 · 21%
$50-$99 182 · 8%
$100-$199 137 · 6%
$200-$499 128 · 6%
$500+ 41 · 2%
Store currencies
USD 1,190 EUR 300 GBP 164 AUD 159 CAD 153 MXN 35 COP 34 PKR 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.

Social media platforms

Instagram (61%), Facebook (43%), TikTok (25%).

Instagram
61%
Facebook
43%
TikTok
25%
YouTube
15%
Pinterest
6%
Twitter / X
6%
LinkedIn
1%

Social media adoption is strong at 64%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 5% Horizon 4% Sense 4% Refresh 2% Ella 2% Impulse 2% Craft 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

BLUSHNBRUSH Pakistan
337 products $5 avg 1 ads
Beauty & Cosmetics gel tips nail tips
37 products $196 avg 10 ads
Beauty & Cosmetics hair extensions hair care
48 products $54 avg 2 ads
Beauty & Cosmetics hair tools hair products
47 products $20 avg 7 ads
Beauty & Cosmetics nail polish nail tools Shopify Inbox Judge.me Product Reviews App
LashMi Australia
30 products $20 avg 7 ads
Beauty & Cosmetics eyelash extensions beauty supplies Klaviyo: Email Marketing & SMS Postscript SMS Marketing
28 products $4 avg 8 ads
Beauty & Cosmetics press-on nails nail glue
Tienda Colombia
42 products $37 avg 13 ads
Health Beauty & Cosmetics Home & Garden wellness products beauty supplies
380 products $43 avg 1 ads
permanent makeup pigments cosmetic pigments Privy ‑ Email, SMS & Pop Ups Revy Unlimited UpSell Offers
326 products $24 avg 3 ads
Beauty & Cosmetics lash extensions beauty supplies Frequently Bought Together CBB Simprosys Google Shopping Feed
386 products $35 avg 2 ads
Beauty & Cosmetics natural ingredients cosmetic ingredients
121 products $17 avg 2 ads
Beauty & Cosmetics eyelash supplies lash training AfterShip Email Marketing,SMS Bundler ‑ Product Bundles App
82 products $10 avg 1 ads
Beauty & Cosmetics eyelash extensions beauty supplies Analyzely ‑ Google Analytics 4 Bundler ‑ Product Bundles App

Want the full dataset?

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FAQ

How many Shopify Beauty supplies stores are there?

We currently track 2,343 active Shopify stores in the Beauty supplies segment.

Are Shopify Beauty supplies stores growing?

Yes. In the last 30 days, 479 new stores were indexed in the Beauty supplies segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Beauty supplies stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.

What apps are most popular for Shopify Beauty supplies stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.