158 Shopify Beauty items Stores: Stats & Market Data (2026)
158 active Shopify stores fall into the Beauty items segment, with 59 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 37% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
59 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 600 because some stores carry much larger inventories. That's larger than the Shopify average of 435. The strongest country concentrations are United States, Colombia, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Releasit COD Form & Upsells, Bundler ‑ Product Bundles App.
Marketing & analytics tools
Google Analytics (20%), TikTok Pixel (10%), Facebook Pixel (9%).
Popular themes
The most used are Dawn, Shrine Pro, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
O: Chat buttons & Contact Form
Omnisend Email Marketing & SMS
Trackify
Afterpay On‑Site Messaging
Honeycomb Upsell & Cross Sell
Trackify
Discount Announcement Bear
Klaviyo: Email Marketing & SMS
Privy ‑ Email, SMS & Pop Ups
Omnisend Email Marketing & SMS
GSC Instagram Feed, Instafeed
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Beauty items stores are there?
We currently track 158 active Shopify stores in the Beauty items segment.
Are Shopify Beauty items stores growing?
Yes. In the last 30 days, 59 new stores were indexed in the Beauty items segment, showing a 37% monthly growth rate.
What is the average product price in Shopify Beauty items stores?
Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty items stores?
The top apps are Judge.me Product Reviews App, Releasit COD Form & Upsells, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (34%), Facebook (29%), TikTok (11%).
About 37% of stores maintain social media profiles and 18% run Meta ads — moderate marketing investment overall. That's 21 percentage points below the Shopify average of 58%.