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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

295 Shopify Cupcakes Stores: Stats & Market Data (2026)

295 active Shopify stores fall into the Cupcakes segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

80%
Social media
4%
Meta ads
68%
Contact info
Total Stores
295
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
191
Among 285 stores with catalog data
Avg. Price
$65
Among 281 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 11%
10-49 100 · 35%
50-199 106 · 37%
200-999 40 · 14%
1k-4.9k 6 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
78% coverage
Celebrations & Gifts
22% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment 1 Home & Garden 1

Among stores with catalog data, the 50-199 product range is most common. The average is 191 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 16%
$25-$49 99 · 35%
$50-$99 86 · 31%
$100-$199 47 · 17%
$200-$499 3 · 1%
Store currencies
USD 136 AUD 32 GBP 32 CAD 31 EUR 22 NZD 15 INR 5 SGD 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Infinite Product Options, Privy ‑ Email, SMS & Pop Ups, Hulk Contact Form Builder .

Social media platforms

Instagram (77%), Facebook (70%), TikTok (19%).

Instagram
77%
Facebook
70%
TikTok
19%
Twitter / X
10%
Pinterest
9%
YouTube
9%
LinkedIn
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 4% run Meta ads. That's 14 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
31%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Taste.

Dawn 23% Debut 12% Taste 5% Brooklyn 3% Horizon 3% Craft 3% Impulse 3% Blockshop 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

541 products $43 avg 4 ads
Food & Beverages cupcakes desserts
163 products $92 avg 5 ads
Food & Beverages Celebrations & Gifts mini dessert catering wedding dessert catering
71 products $80 avg 1 ads
Food & Beverages cupcakes cakes
45 products $137 avg
Food & Beverages cakes cupcakes Pop Convert ‑ Pop Ups, Banners
47 products $84 avg
Celebrations & Gifts cupcakes cakes Smile: Loyalty Program Rewards
16 products $20 avg
Food & Beverages bakery cakes Infinite Product Options File Upload by Uploadery
42 products $96 avg
Food & Beverages bakery cakes SP Sales Pop up Social Proof
58 products $166 avg
Food & Beverages custom cakes cupcakes
27 products $30 avg
Celebrations & Gifts cakes cookies
70 products $84 avg
Food & Beverages cupcakes desserts
Studio Bakes Australia
155 products $97 avg
Food & Beverages bakery cakes
5 products $53 avg
Food & Beverages desserts cakes

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FAQ

How many Shopify Cupcakes stores are there?

We currently track 295 active Shopify stores in the Cupcakes segment.

Are Shopify Cupcakes stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Cupcakes segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Cupcakes stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Cupcakes stores?

The top apps are Infinite Product Options, Privy ‑ Email, SMS & Pop Ups, Hulk Contact Form Builder . The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.