108 Shopify Fragrance discovery Stores: Stats & Market Data (2026)
108 active Shopify stores fall into the Fragrance discovery segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 60% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
66 new stores were added in the past 30 days — 61% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 160 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (15%), Google Tag Manager (8%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Atelier.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Judge.me Product Reviews App
Trustpilot Reviews
EAZE WhatsApp Button
Seal Subscriptions App
Poptin Exit Popup Email Pop Up
GemPages Landing Page Builder
OPTIS Product Options, Variant
Klaviyo: Email Marketing & SMS
Quiz Kit: Product Quiz Maker
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Fragrance discovery stores are there?
We currently track 108 active Shopify stores in the Fragrance discovery segment.
Are Shopify Fragrance discovery stores growing?
Yes. In the last 30 days, 66 new stores were indexed in the Fragrance discovery segment, showing a 61% monthly growth rate.
What is the average product price in Shopify Fragrance discovery stores?
Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.
What apps are most popular for Shopify Fragrance discovery stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), TikTok (32%), Facebook (26%).
Social media adoption is strong at 60%, and 7% of stores run Meta ad campaigns.