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Topic
Updated Apr 27, 2026
Shopify

521 Shopify Intimate wear Stores: Stats & Market Data (2026)

521 active Shopify stores fall into the Intimate wear segment, with 74 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 51% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

51%
Social media
10%
Meta ads
43%
Contact info
Total Stores
521
Active Shopify stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
221
Among 474 stores with catalog data
Avg. Price
$93
Among 450 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

72 36 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

74 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 125 · 26%
10-49 164 · 35%
50-199 107 · 23%
200-999 59 · 12%
1k-4.9k 16 · 3%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
72% coverage
Adult
31% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 221 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 122 · 27%
$25-$49 173 · 38%
$50-$99 92 · 20%
$100-$199 40 · 9%
$200-$499 16 · 4%
$500+ 7 · 2%
Store currencies
USD 206 EUR 114 INR 24 GBP 22 PKR 17 AUD 14 COP 12 CAD 8

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $93 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App.

Social media platforms

Instagram (49%), Facebook (24%), TikTok (18%).

Instagram
49%
Facebook
24%
TikTok
18%
YouTube
5%
Twitter / X
4%
Pinterest
3%
LinkedIn
1%

Social media adoption is strong at 51%, and 10% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (16%), Google Tag Manager (6%), Facebook Pixel (4%).

Google Analytics
16%
Google Tag Manager
6%
Facebook Pixel
4%
TikTok Pixel
2%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Spotlight.

Dawn 26% Horizon 12% Spotlight 5% Impulse 3% Debut 3% Prestige 2% Craft 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

M'Braze Netherlands
103 products $51 avg 14 ads
Apparel & Accessories fashion clothing intimate wear UpPromote Affiliate Marketing Kiwi Size Chart & Recommender
55 products $14 avg 9 ads
Apparel & Accessories saree lingerie saree
12 products $11 avg 12 ads
Adult luxury lingerie seductive apparel
cocoberri United Kingdom
17 products $47 avg 13 ads
Apparel & Accessories fashion clothing lingerie
484 products $27 avg 8 ads
Apparel & Accessories lingerie intimate wear Conversion Bear Trust Badges
125 products $16 avg 4 ads
Apparel & Accessories clothing store women's fashion
135 products $8 avg 5 ads
Apparel & Accessories lingerie intimate wear
Shesways United States
377 products $34 avg 8 ads
Apparel & Accessories women's clothing fashion accessories
725 products $59 avg 16 ads
Apparel & Accessories fashion lingerie Conversion Bear Trust Badges
1,876 products $53 avg 1 ads
Apparel & Accessories personalized lingerie intimate wear Ryviu: Reviews & Loyalty App
8 products $45 avg 150 ads
Apparel & Accessories fashion lingerie
162 products $8 avg 14 ads
Apparel & Accessories brides lingerie store intimate wear

Want the full dataset?

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FAQ

How many Shopify Intimate wear stores are there?

We currently track 521 active Shopify stores in the Intimate wear segment.

Are Shopify Intimate wear stores growing?

Yes. In the last 30 days, 74 new stores were indexed in the Intimate wear segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Intimate wear stores?

Among stores with pricing data, the average listed price is about $93, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Intimate wear stores?

The top apps are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.