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Topic
Updated Apr 6, 2026
Shopify

528 Shopify K-beauty Stores: Stats & Market Data (2026)

528 active Shopify stores fall into the K-beauty segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

80%
Social media
14%
Meta ads
65%
Contact info
Total Stores
528
Active Shopify stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
557
Among 524 stores with catalog data
Avg. Price
$34
Among 516 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 11%
10-49 89 · 17%
50-199 146 · 28%
200-999 155 · 30%
1k-4.9k 68 · 13%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Food & Beverages
2% coverage
Apparel & Accessories
2% coverage
Health
1% coverage
Arts & Entertainment 2 Home & Garden 2 Jewelry & Watches 2 Toys & Games 2 Travel 1

Among stores with catalog data, the 200-999 product range is most common. The average is 557 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, France, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 293 · 57%
$25-$49 187 · 36%
$50-$99 28 · 5%
$100-$199 6 · 1%
$500+ 2 · 0%
Store currencies
USD 159 EUR 122 CAD 33 MXN 23 AUD 22 GBP 20 SEK 14 RON 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Omnisend Email Marketing & SMS.

Social media platforms

Instagram (78%), TikTok (52%), Facebook (52%).

Instagram
78%
TikTok
52%
Facebook
52%
YouTube
19%
Twitter / X
7%
Pinterest
6%
LinkedIn
3%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 14% run Meta ads. That's 14 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (59%), Google Tag Manager (16%), Google Ads (6%).

Google Analytics
59%
Google Tag Manager
16%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 14% Sense 7% Horizon 6% Prestige 5% Ella 3% Expanse 3% Sleek 3% Be Yours 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

447 products $18 avg 6 ads
Beauty & Cosmetics k-beauty skincare products Omnisend Email Marketing & SMS
278 products $25 avg 1 ads
Beauty & Cosmetics k-beauty korean skincare
2,328 products $17 avg 2 ads
Beauty & Cosmetics k-beauty korean skincare
378 products $56 avg 4 ads
Beauty & Cosmetics k-beauty cosmetics UpPromote Affiliate Marketing EG Auto Add to Cart Free Gift
12 products $83 avg 9 ads
Beauty & Cosmetics korean cosmetics k-beauty Omnisend Email Marketing & SMS
24 products $15 avg 2 ads
Beauty & Cosmetics Health k-beauty skincare products Bundler ‑ Product Bundles App Opinew Product Reviews App UGC
360 products $20 avg 3 ads
Beauty & Cosmetics k-beauty asian skincare Omnisend Email Marketing & SMS
470 products $39 avg 2 ads
Beauty & Cosmetics k-beauty cosmetics Conversion Bear Trust Badges
8 products $37 avg 1 ads
Beauty & Cosmetics luxury skincare k-beauty Seal Subscriptions App
207 products $21 avg
Beauty & Cosmetics k-beauty skincare Omnisend Email Marketing & SMS
119 products $14 avg
Beauty & Cosmetics k-beauty skincare products
imyoursbeauty.com United States
302 products $16 avg
Beauty & Cosmetics beauty skincare AfterShip Referral & Affiliate AfterShip Email Marketing,SMS

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FAQ

How many Shopify K-beauty stores are there?

We currently track 528 active Shopify stores in the K-beauty segment.

Are Shopify K-beauty stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the K-beauty segment, showing a 7% monthly growth rate.

What is the average product price in Shopify K-beauty stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

What apps are most popular for Shopify K-beauty stores?

The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Omnisend Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.