2,076 Shopify Serum Stores: Stats & Market Data (2026)
2,076 active Shopify stores fall into the Serum segment, with 107 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 62% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
107 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Apparel & Accessories 7 Arts & Entertainment 3 Books & Literature 3 Animals & Pet Supplies 2 Adult 1 Celebrations & Gifts 1 Electronics 1 Jewelry & Watches 1 Toys & Games 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 139 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Pakistan, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (36%), Google Tag Manager (13%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Shopify Inbox
Pop Convert ‑ Pop Ups, Banners
Judge.me Product Reviews App
Releasit COD Form & Upsells
Microsoft Clarity: AI Insights
EasySell COD Form & Upsells
FoxKit AIO Upsell Cross‑sell
EG Auto Add to Cart Free Gift
RT: Google Fonts, Custom Fonts
EG Auto Add to Cart Free Gift
UpPromote Affiliate Marketing
Attentive: AI‑led Email &SMS
Releasit COD Form & Upsells
Avada AI SEO Suite Optimizer
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
Helium Customer Fields
UpPromote Affiliate Marketing
Attentive: AI‑led Email &SMS
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Start Free TrialFAQ
How many Shopify Serum stores are there?
We currently track 2,076 active Shopify stores in the Serum segment.
Are Shopify Serum stores growing?
Yes. In the last 30 days, 107 new stores were indexed in the Serum segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Serum stores?
Among stores with pricing data, the average listed price is about $55, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Serum stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (43%), TikTok (24%).
Social media adoption is strong at 62%, and 8% of stores run Meta ad campaigns.