2,126 Shopify Serum Stores: Stats & Market Data (2026)
2,126 active Shopify stores fall into the Serum segment, with 350 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 61% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
350 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Apparel & Accessories 7 Books & Literature 3 Adult 2 Animals & Pet Supplies 2 Arts & Entertainment 2 Electronics 2 Celebrations & Gifts 1 Toys & Games 1 Travel 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 131 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (12%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
AdRoll Marketing & Advertising
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
ShareASale
Avada AI SEO Suite Optimizer
EG Auto Add to Cart Free Gift
AfterShip Email Marketing,SMS
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Afterpay On‑Site Messaging
Pumper Bundles Quantity Breaks
Blocky Fraud Filter IP Blocker
Klaviyo: Email Marketing & SMS
EG Auto Add to Cart Free Gift
Elevar Conversion Tracking
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Serum stores are there?
We currently track 2,126 active Shopify stores in the Serum segment.
Are Shopify Serum stores growing?
Yes. In the last 30 days, 350 new stores were indexed in the Serum segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Serum stores?
Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Serum stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (42%), TikTok (23%).
Social media adoption is strong at 61%, and 10% of stores run Meta ad campaigns.