2,034 Shopify Serum Stores: Stats & Market Data (2026)
2,034 active Shopify stores fall into the Serum segment, with 298 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 59% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
298 new stores were added in the past 30 days (15% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Apparel & Accessories 6 Adult 3 Animals & Pet Supplies 3 Arts & Entertainment 2 Books & Literature 2 Electronics 2 Celebrations & Gifts 1 Jewelry & Watches 1 Sporting Goods 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 118 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $56 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (12%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Hextom: Countdown Timer Bar
Loox ‑ Product Reviews App
Pop Convert ‑ Pop Ups, Banners
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify Serum stores are there?
We currently track 2,034 active Shopify stores in the Serum segment.
Are Shopify Serum stores growing?
Yes. In the last 30 days, 298 new stores were indexed in the Serum segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Serum stores?
Among stores with pricing data, the average listed price is about $56, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Serum stores?
The top apps are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (41%), TikTok (22%).
Social media adoption is strong at 59%, and 14% of stores run Meta ad campaigns.