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Topic
Updated Apr 27, 2026
Shopify

1,738 Shopify Moisturizer Stores: Stats & Market Data (2026)

1,738 active Shopify stores fall into the Moisturizer segment, with 201 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Adult. 66% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

66%
Social media
9%
Meta ads
53%
Contact info
Total Stores
1,738
Active Shopify stores
New (30d)
201
Newly added in the last 30 days
Avg. Products
70
Among 1,725 stores with catalog data
Avg. Price
$52
Among 1,731 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

191 95 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

201 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 633 · 37%
10-49 753 · 44%
50-199 263 · 15%
200-999 65 · 4%
1k-4.9k 9 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
1% coverage
Adult
1% coverage
Home & Garden
1% coverage
Apparel & Accessories 6 Celebrations & Gifts 4 Jewelry & Watches 3 Hardware 2 Animals & Pet Supplies 1 Arts & Entertainment 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 724 · 42%
$25-$49 570 · 33%
$50-$99 325 · 19%
$100-$199 87 · 5%
$200-$499 20 · 1%
$500+ 5 · 0%
Store currencies
USD 966 EUR 130 INR 119 CAD 75 PKR 71 GBP 55 AUD 48 JPY 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Seal Subscriptions App.

Social media platforms

Instagram (63%), Facebook (47%), TikTok (22%).

Instagram
63%
Facebook
47%
TikTok
22%
YouTube
15%
Twitter / X
9%
Pinterest
8%
LinkedIn
3%

Social media adoption is strong at 66%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 20% Sense 8% Horizon 5% Debut 4% Prestige 3% Refresh 3% Be Yours 3% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

21 products $116 avg 1 ads
Beauty & Cosmetics tattoo skincare moisturizer
168 products $83 avg 4 ads
Beauty & Cosmetics serum moisturizer PC ‑ Custom Product Options Rebuy Personalization Engine
11 products $64 avg 1 ads
Beauty & Cosmetics cosmetics skincare Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
6 products $27 avg 2 ads
Beauty & Cosmetics lip balm tallow balm
15 products $58 avg 1 ads
Animals & Pet Supplies Beauty & Cosmetics pet supplies skincare
19 products $22 avg 55 ads
Beauty & Cosmetics moisturizer toner Seal Subscriptions App
24 products $64 avg 1 ads
Beauty & Cosmetics skincare beauty
40 products $169 avg 4 ads
Beauty & Cosmetics natural skincare african beauty UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
19 products $32 avg 1 ads
Beauty & Cosmetics natural skincare beef tallow products
Ezzede United States
6 products $33 avg 9 ads
Beauty & Cosmetics anti-aging cream korean skincare
8 products $33 avg 3 ads
Beauty & Cosmetics beauty skincare Loox ‑ Product Reviews App

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Moisturizer stores are there?

We currently track 1,738 active Shopify stores in the Moisturizer segment.

Are Shopify Moisturizer stores growing?

Yes. In the last 30 days, 201 new stores were indexed in the Moisturizer segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Moisturizer stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

What apps are most popular for Shopify Moisturizer stores?

The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.