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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

813 Shopify Nightwear Stores: Stats & Market Data (2026)

813 active Shopify stores fall into the Nightwear segment, with 104 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 69% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

69%
Social media
16%
Meta ads
58%
Contact info
Total Stores
813
Active Shopify stores
New (30d)
104
Newly added in the last 30 days
Avg. Products
348
Among 802 stores with catalog data
Avg. Price
$62
Among 797 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

101 50 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

104 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 82 · 10%
10-49 219 · 27%
50-199 245 · 31%
200-999 198 · 25%
1k-4.9k 53 · 7%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
90% coverage
Adult
10% coverage
Home & Garden
2% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
0% coverage
Jewelry & Watches 3 Wedding 3 Animals & Pet Supplies 1 Electronics 1 Toys & Games 1

Among stores with catalog data, the 50-199 product range is most common. The average is 348 products per store. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 308 · 39%
$25-$49 215 · 27%
$50-$99 151 · 19%
$100-$199 85 · 11%
$200-$499 33 · 4%
$500+ 5 · 1%
Store currencies
USD 152 EUR 107 INR 106 PKR 95 GBP 92 EGP 39 AUD 37 AED 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (68%), Facebook (48%), TikTok (18%).

Instagram
68%
Facebook
48%
TikTok
18%
YouTube
12%
Twitter / X
6%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 69%, and 16% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 23% Horizon 7% Impulse 7% Prestige 4% Ella 4% Debut 3% Symmetry 2% Kalles 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $17 avg 3 ads
Apparel & Accessories nightwear loungewear
60 products $25 avg 5 ads
Apparel & Accessories women's loungewear nightwear Kiwi Size Chart & Recommender Hextom: Upsell Sales Boost
102 products $260 avg 6 ads
Apparel & Accessories luxury sleepwear nightwear Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
178 products $13 avg 1 ads
Apparel & Accessories women lingerie nightwear
1,173 products $48 avg 8 ads
Apparel & Accessories lingerie women's underwear Klaviyo: Email Marketing & SMS
4,554 products $27 avg 60 ads
Apparel & Accessories sleepwear nightwear Bundler ‑ Product Bundles App
275 products $19 avg 13 ads
Apparel & Accessories kidswear nightwear
75 products $15 avg 5 ads
Apparel & Accessories lingerie nightwear
57 products $22 avg 5 ads
Apparel & Accessories loungewear nightwear
178 products $16 avg 12 ads
Apparel & Accessories nightwear women's clothing
171 products $5 avg 22 ads
Jewelry & Watches Apparel & Accessories women's jewelry casual wear
Pyjamty Morocco
10 products $11 avg 8 ads
Apparel & Accessories pajamas sleepwear

Want the full dataset?

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FAQ

How many Shopify Nightwear stores are there?

We currently track 813 active Shopify stores in the Nightwear segment.

Are Shopify Nightwear stores growing?

Yes. In the last 30 days, 104 new stores were indexed in the Nightwear segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Nightwear stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nightwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.