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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

886 Shopify Nightwear Stores: Stats & Market Data (2026)

886 active Shopify stores fall into the Nightwear segment, with 80 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 73% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

73%
Social media
13%
Meta ads
62%
Contact info
Total Stores
886
Active Shopify stores
New (30d)
80
Newly added in the last 30 days
Avg. Products
390
Among 876 stores with catalog data
Avg. Price
$77
Among 873 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

122 61 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

80 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 58 · 7%
10-49 234 · 27%
50-199 282 · 32%
200-999 225 · 26%
1k-4.9k 71 · 8%
5k+ 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
91% coverage
Adult
10% coverage
Home & Garden
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids 4 Celebrations & Gifts 4 Jewelry & Watches 3 Wedding 3 Toys & Games 2 Animals & Pet Supplies 1 Electronics 1

Among stores with catalog data, the 50-199 product range is most common. The average is 390 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 320 · 37%
$25-$49 232 · 27%
$50-$99 185 · 21%
$100-$199 94 · 11%
$200-$499 32 · 4%
$500+ 10 · 1%
Store currencies
USD 162 EUR 126 INR 121 GBP 108 PKR 91 AUD 44 EGP 43 AED 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (71%), Facebook (50%), TikTok (20%).

Instagram
71%
Facebook
50%
TikTok
20%
YouTube
12%
Twitter / X
6%
Pinterest
6%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 13% run Meta ads. That's 14 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 24% Horizon 7% Impulse 6% Prestige 5% Debut 3% Ella 3% Symmetry 3% Minimog - Os 2.0 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

168 products $9 avg 1 ads
Apparel & Accessories nightwear loungewear BUCKS Currency Converter PRO++ Instafeed ‑ Instagram Feed
79 products $25 avg 1 ads
Apparel & Accessories lingerie women's clothing Judge.me Product Reviews App
109 products $9 avg 8 ads
Apparel & Accessories nightwear loungewear Judge.me Product Reviews App Snapchat Ads
68 products $45 avg 6 ads
Apparel & Accessories pajamas sleepwear Lucky Orange Heatmaps & Replay
116 products $53 avg 22 ads
Apparel & Accessories nightwear pajamas Trustpilot Reviews
287 products $98 avg 1 ads
Apparel & Accessories luxury sleepwear women's sleepwear EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS
57 products $143 avg 2 ads
Apparel & Accessories luxury sleepwear organic cotton Judge.me Product Reviews App
bchicma Morocco
251 products $24 avg 1 ads
Apparel & Accessories sleepwear lingerie Releasit COD Form & Upsells
7 products $11 avg 10 ads
Apparel & Accessories nightwear pants UpPromote Affiliate Marketing Omnisend Email Marketing & SMS
1,778 products $271 avg 34 ads
Apparel & Accessories luxury underwear nightwear Blockify Fraud Filter, Blocker Pandectes GDPR Compliance
31 products $83 avg 3 ads
Apparel & Accessories loungewear nightwear FBP: Fast Bundle & Upsell App Judge.me Product Reviews App
171 products $20 avg 10 ads
Apparel & Accessories homewear loungewear Bundler ‑ Product Bundles App FoxKit AIO Upsell Cross‑sell

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FAQ

How many Shopify Nightwear stores are there?

We currently track 886 active Shopify stores in the Nightwear segment.

Are Shopify Nightwear stores growing?

Yes. In the last 30 days, 80 new stores were indexed in the Nightwear segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Nightwear stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nightwear stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.