1,940 Shopify Underwear Stores: Stats & Market Data (2026)
1,940 active Shopify stores fall into the Underwear segment, with 267 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
267 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Celebrations & Gifts 8 Health 8 Electronics 6 Baby & Kids 4 Jewelry & Watches 4 Toys & Games 3 Animals & Pet Supplies 2 Sporting Goods 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 350 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
FBP: Fast Bundle & Upsell
Hextom: Free Shipping Bar
Loox ‑ Product Reviews App
Reelfy‑ Shoppable Videos Reels
Snapchat Ads
GemPages Landing Page Builder
Snapchat Ads
ONE: AI, Pop Up, SMS Marketing
CK: Abandoned cart on WhatsApp
Microsoft Clarity: AI Insights
Recharge Subscriptions App
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify Underwear stores are there?
We currently track 1,940 active Shopify stores in the Underwear segment.
Are Shopify Underwear stores growing?
Yes. In the last 30 days, 267 new stores were indexed in the Underwear segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Underwear stores?
Among stores with pricing data, the average listed price is about $55, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Underwear stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (41%), TikTok (20%).
Social media adoption is strong at 59%, and 11% of stores run Meta ad campaigns.