1,863 Shopify Underwear Stores: Stats & Market Data (2026)
1,863 active Shopify stores fall into the Underwear segment, with 208 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 57% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
208 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Health 8 Celebrations & Gifts 6 Electronics 5 Baby & Kids 3 Jewelry & Watches 3 Toys & Games 3 Sporting Goods 2 Animals & Pet Supplies 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 321 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Impulse.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Loox ‑ Product Reviews App
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
Bundler ‑ Product Bundles App
Wyllo
Kiwi Size Chart & Recommender
Smile: Loyalty Program Rewards
Avada AI SEO Suite Optimizer
Bundler ‑ Product Bundles App
Want the full dataset?
Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Underwear stores are there?
We currently track 1,863 active Shopify stores in the Underwear segment.
Are Shopify Underwear stores growing?
Yes. In the last 30 days, 208 new stores were indexed in the Underwear segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Underwear stores?
Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Underwear stores?
The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (39%), TikTok (19%).
Social media adoption is strong at 57%, and 15% of stores run Meta ad campaigns.