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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

958 Shopify Intimates Stores: Stats & Market Data (2026)

958 active Shopify stores fall into the Intimates segment, with 136 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 52% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

52%
Social media
13%
Meta ads
47%
Contact info
Total Stores
958
Active Shopify stores
New (30d)
136
Newly added in the last 30 days
Avg. Products
246
Among 859 stores with catalog data
Avg. Price
$71
Among 819 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

131 65 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

136 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 228 · 27%
10-49 285 · 33%
50-199 190 · 22%
200-999 117 · 14%
1k-4.9k 32 · 4%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Adult
8% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts 4 Jewelry & Watches 3 Baby & Kids 1 Health 1 Home & Garden 1 Sporting Goods 1 Travel 1 Wedding 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 246 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 189 · 23%
$25-$49 314 · 38%
$50-$99 213 · 26%
$100-$199 62 · 8%
$200-$499 28 · 3%
$500+ 13 · 2%
Store currencies
USD 366 EUR 147 GBP 64 AUD 54 CAD 44 INR 42 PKR 27 BRL 19

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $71 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (49%), Facebook (30%), TikTok (18%).

Instagram
49%
Facebook
30%
TikTok
18%
YouTube
8%
Twitter / X
6%
Pinterest
4%
LinkedIn
1%

Social media adoption is strong at 52%, and 13% of stores run Meta ad campaigns. That's 9 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (6%), Facebook Pixel (3%).

Google Analytics
21%
Google Tag Manager
6%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 8% Shrine Pro 5% Spotlight 5% Debut 4% Impulse 3% Prestige 3% Atelier 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

141 products $13 avg 1 ads
Apparel & Accessories shapewear bras Avada Boost Sales Trust Badges
1,087 products $73 avg 1 ads
Apparel & Accessories bras panties
56 products $67 avg 1 ads
Adult Apparel & Accessories men's swimwear intimates
629 products $58 avg 1 ads
Apparel & Accessories women's lingerie underwear Hextom: Free Shipping Bar
1,857 products $48 avg 33 ads
Apparel & Accessories lingerie bras Rebuy Personalization Engine
LittleBond United States
5 products $31 avg 8 ads
Apparel & Accessories clothing fashion accessories
NOMAE™ United States
6 products $50 avg 15 ads
Apparel & Accessories lingerie intimates Seal Subscriptions App
Barenue India
17 products $13 avg 2 ads
Apparel & Accessories underwear lingerie UpPromote Affiliate Marketing
125 products $44 avg 1 ads
Apparel & Accessories hip hop clothing mens streetwear Afterpay On‑Site Messaging
Oryawear United States
12 products $46 avg 1 ads
Apparel & Accessories women's clothing lingerie Conversion Bear Trust Badges
Try Shinova United States
10 products $37 avg 2 ads
Apparel & Accessories shapewear lingerie Kiwi Size Chart & Recommender Loox ‑ Product Reviews App
SKIMS IL Israel
579 products $105 avg 2 ads
Apparel & Accessories lingerie intimates

Want the full dataset?

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FAQ

How many Shopify Intimates stores are there?

We currently track 958 active Shopify stores in the Intimates segment.

Are Shopify Intimates stores growing?

Yes. In the last 30 days, 136 new stores were indexed in the Intimates segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Intimates stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Intimates stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.