1,636 Shopify Maternity Stores: Stats & Market Data (2026)
1,636 active Shopify stores fall into the Maternity segment, with 350 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
350 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Education & Courses 8 Toys & Games 8 Jewelry & Watches 5 Wedding 4 Animals & Pet Supplies 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 346 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (43%), Google Tag Manager (17%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Okendo: Reviews & Loyalty
AfterShip Email Marketing,SMS
Recharge Subscriptions App
CartBot: Gift with purchase
Simprosys Google Shopping Feed
UpPromote Affiliate Marketing
Shiprocket: eCommerce Shipping
Blockify Fraud Filter, Blocker
Judge.me Product Reviews App
CK: Abandoned cart on WhatsApp
Judge.me Product Reviews App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Hextom: Free Shipping Bar
Honeycomb Upsell & Cross Sell
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Bundler ‑ Product Bundles App
CartBot: Gift with purchase
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Start Free TrialFAQ
How many Shopify Maternity stores are there?
We currently track 1,636 active Shopify stores in the Maternity segment.
Are Shopify Maternity stores growing?
Yes. In the last 30 days, 350 new stores were indexed in the Maternity segment, showing a 21% monthly growth rate.
What is the average product price in Shopify Maternity stores?
Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (53%), TikTok (23%).
Social media adoption is strong at 69%, and 13% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.