1,604 Shopify Maternity Stores: Stats & Market Data (2026)
1,604 active Shopify stores fall into the Maternity segment, with 113 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
113 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Education & Courses 7 Toys & Games 7 Jewelry & Watches 5 Animals & Pet Supplies 3 Wedding 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 380 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, Australia, France.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Avada AI SEO Image Optimizer
Froonze VIP Loyalty & Wishlist
Afterpay On‑Site Messaging
GemPages Landing Page Builder
Awin ‑ Affiliate Marketing
Gorgias: AI, Helpdesk & Chat
CartBot: Gift with purchase
Supergrid Collections ‑ Depict
UpPromote Affiliate Marketing
Afterpay On‑Site Messaging
Afterpay On‑Site Messaging
Aimerce First‑Party Pixel
Urgency Bear Countdown Timer
TA AI Product Labels & Badges
Avada Boost Sales Trust Badges
TA Banner Slider, Sales Pop up
Addingwell ‑ GTM & DataLayer
Gorgias: AI, Helpdesk & Chat
Attentive: AI‑led Email &SMS
Consentmo GDPR Compliance
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Start Free TrialFAQ
How many Shopify Maternity stores are there?
We currently track 1,604 active Shopify stores in the Maternity segment.
Are Shopify Maternity stores growing?
Yes. In the last 30 days, 113 new stores were indexed in the Maternity segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Maternity stores?
Among stores with pricing data, the average listed price is about $52, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (51%), TikTok (22%).
Social media adoption is strong at 69%, and 13% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 58%.