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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

4,553 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

4,553 active Shopify stores fall into the Diapers & Feeding segment, with 536 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 70% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

70%
Social media
9%
Meta ads
65%
Contact info
Total Stores
4,553
Active Shopify stores
New (30d)
536
Newly added in the last 30 days
Avg. Products
519
Among 4,467 stores with catalog data
Avg. Price
$47
Among 4,434 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

625 312 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

536 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 526 · 12%
10-49 1,305 · 29%
50-199 1,265 · 28%
200-999 943 · 21%
1k-4.9k 341 · 8%
5k+ 87 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Toys & Games 15 Animals & Pet Supplies 10 Adult 7 Electronics 7 Arts & Entertainment 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 519 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Australia, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,103 · 47%
$25-$49 1,494 · 34%
$50-$99 526 · 12%
$100-$199 193 · 4%
$200-$499 88 · 2%
$500+ 30 · 1%
Store currencies
USD 1,166 EUR 978 AUD 369 GBP 259 INR 250 CAD 195 SGD 101 PKR 87

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (67%), Facebook (54%), TikTok (22%).

Instagram
67%
Facebook
54%
TikTok
22%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 9% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (16%), Google Ads (5%).

Google Analytics
45%
Google Tag Manager
16%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 5% Debut 4% Sense 4% Beauty 3% Prestige 2% Refresh 2% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $31 avg 1 ads
Baby & Kids bebe couches Colissimo Official Judge.me Product Reviews App
955 products $17 avg 3 ads
Baby & Kids baby products babycare store BEAST Currency Converter Geolocation Redirects Geo:Pro
153 products $100 avg 6 ads
Baby & Kids luxury baby nursery newborn essentials Upsell, Cross sell & Bundles Simprosys Google Shopping Feed
41 products $49 avg 1 ads
Baby & Kids baby products organic diapers FBP: Fast Bundle & Upsell App Klaviyo: Email Marketing & SMS
8 products $8 avg 1 ads
Baby & Kids baby food store natural baby cereals Judge.me Product Reviews App PageFly Landing Page Builder
42 products $23 avg 1 ads
Baby & Kids baby products baby gear
111 products $44 avg 3 ads
Baby & Kids baby products children's items AfterShip Email Marketing,SMS Kaching Bundles App & Upsells
406 products $22 avg 1 ads
Baby & Kids cloth nappies baby bibs UpPromote Affiliate Marketing Shopify Inbox
51 products $16 avg 3 ads
Baby & Kids Beauty & Cosmetics baby samplers Blockify Fraud Filter, Blocker EG Auto Add to Cart Free Gift
173 products $11 avg 1 ads
Baby & Kids baby products online baby store Instafeed ‑ Instagram Feed Judge.me Product Reviews App
Abundant Baby United States
1,014 products $29 avg 1 ads
Baby & Kids baby products children clothing Shopify Inbox TrustedSite ‑ Trust Badges
4,350 products $740 avg 1 ads
Baby & Kids baby store children's clothing Infinite Product Options TA MAPPY: Store Locator & Maps

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 4,553 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 536 new stores were indexed in the Diapers & Feeding segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.