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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

4,207 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

4,207 active Shopify stores fall into the Diapers & Feeding segment, with 706 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 69% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

69%
Social media
10%
Meta ads
64%
Contact info
Total Stores
4,207
Active Shopify stores
New (30d)
706
Newly added in the last 30 days
Avg. Products
486
Among 4,121 stores with catalog data
Avg. Price
$48
Among 4,077 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

428 214 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

706 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 567 · 14%
10-49 1,214 · 29%
50-199 1,132 · 27%
200-999 840 · 20%
1k-4.9k 294 · 7%
5k+ 74 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Toys & Games 15 Animals & Pet Supplies 9 Adult 7 Arts & Entertainment 6 Electronics 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 486 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, France, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,892 · 46%
$25-$49 1,410 · 35%
$50-$99 492 · 12%
$100-$199 171 · 4%
$200-$499 88 · 2%
$500+ 24 · 1%
Store currencies
USD 1,072 EUR 900 AUD 330 INR 240 GBP 234 CAD 187 SGD 89 PKR 85

Among stores with pricing data, the most common price range is Under $25. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (22%).

Instagram
66%
Facebook
53%
TikTok
22%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 69%, and 10% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (17%), Google Ads (5%).

Google Analytics
43%
Google Tag Manager
17%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 5% Debut 4% Sense 4% Beauty 3% Prestige 2% Refresh 2% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $7 avg 2 ads
Baby & Kids hygiene products baby supplies USO: Ultimate Special Offers Weglot: AI & Human Translate
3,411 products $30 avg 2 ads
Baby & Kids baby kids UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
66 products $3 avg 3 ads
Baby & Kids
554 products $12 avg 2 ads
Baby & Kids baby products nursery essentials BUCKS Currency Converter PRO++ Simprosys Google Shopping Feed
Purenza Pakistan
829 products $3 avg 3 ads
Baby & Kids baby care products baby essentials
27 products $30 avg 1 ads
Baby & Kids baby-feeding spill-proof Covet Instagram Feed & Reviews Powerful Contact Form Builder
25 products $55 avg 1 ads
Baby & Kids kids babies Blocky Shopify Inbox
165 products $7 avg 3 ads
Baby & Kids baby products nursery Judge.me Product Reviews App Shiprocket: eCommerce Shipping
72 products $1 avg 1 ads
Baby & Kids Beauty & Cosmetics baby care products diapering supplies
Zip Australia
24 products $22 avg 2 ads
Baby & Kids breastfeeding baby-essentials
279 products $70 avg 16 ads
Baby & Kids cloth nappies reusable nappies FBP: Fast Bundle & Upsell Judge.me Product Reviews App
128 products $18 avg 1 ads
Baby & Kids baby feeding cups snack cup for babies Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App

Want the full dataset?

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 4,207 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 706 new stores were indexed in the Diapers & Feeding segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.