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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

4,334 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

4,334 active Shopify stores fall into the Diapers & Feeding segment, with 341 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 68% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

68%
Social media
9%
Meta ads
65%
Contact info
Total Stores
4,334
Active Shopify stores
New (30d)
341
Newly added in the last 30 days
Avg. Products
502
Among 4,251 stores with catalog data
Avg. Price
$47
Among 4,225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

420 210 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

341 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 491 · 12%
10-49 1,286 · 30%
50-199 1,196 · 28%
200-999 896 · 21%
1k-4.9k 302 · 7%
5k+ 80 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Toys & Games 15 Animals & Pet Supplies 9 Adult 7 Electronics 7 Arts & Entertainment 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 502 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The strongest country concentrations are United States, France, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,039 · 48%
$25-$49 1,412 · 33%
$50-$99 485 · 11%
$100-$199 178 · 4%
$200-$499 84 · 2%
$500+ 27 · 1%
Store currencies
USD 1,129 EUR 956 AUD 311 GBP 240 INR 237 CAD 195 SGD 93 PKR 87

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (65%), Facebook (52%), TikTok (21%).

Instagram
65%
Facebook
52%
TikTok
21%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 68%, and 9% of stores run Meta ad campaigns. That's 12 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (16%), Google Ads (5%).

Google Analytics
44%
Google Tag Manager
16%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 6% Debut 4% Sense 4% Beauty 3% Prestige 2% Refresh 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Riyadh Nest Saudi Arabia
83 products $14 avg 6 ads
Baby & Kids Beauty & Cosmetics Kids Clothing Health Products Releasit COD Form & Upsells
144 products $8 avg 4 ads
Baby & Kids AdRoll Marketing & Advertising Attentive: AI‑led Email &SMS
65 products $22 avg 18 ads
Baby & Kids Baby Products Orderify ‑ Order Edit Cancel Ryviu: Reviews & Loyalty App
18 products $13 avg 5 ads
Baby & Kids Beauty & Cosmetics Baby Products Awin ‑ Affiliate Marketing Simprosys Google Shopping Feed
Chindliwelt Switzerland
1,489 products $26 avg 9 ads
Baby & Kids Kids Clothing Baby Products Judge.me Product Reviews App
88 products $7 avg 1 ads
Baby & Kids Baby Products Kids Clothing
2,527 products $65 avg 1 ads
Baby & Kids Beauty & Cosmetics Baby Products TA Banner Slider, Sales Pop up Shopify Inbox
72 products $15 avg 2 ads
Baby & Kids Baby Products AdRoll Marketing & Advertising Hextom: Free Shipping Bar
288 products $29 avg 8 ads
Baby & Kids CartBot: Gift with purchase Hextom: Countdown Timer Bar
137 products $12 avg 5 ads
Baby & Kids Judge.me Product Reviews App
25 products $7 avg 1 ads
Baby & Kids Baby Products Avada Boost Sales Trust Badges TA Banner Slider, Sales Pop up
94 products $129 avg 1 ads
Baby & Kids Apparel & Accessories Baby Products Toys UpPromote Affiliate Marketing T Lab ‑ AI Language Translate

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 4,334 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 341 new stores were indexed in the Diapers & Feeding segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.