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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

4,262 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

4,262 active Shopify stores fall into the Diapers & Feeding segment, with 231 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 69% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

69%
Social media
11%
Meta ads
63%
Contact info
Total Stores
4,262
Active Shopify stores
New (30d)
231
Newly added in the last 30 days
Avg. Products
502
Among 4,181 stores with catalog data
Avg. Price
$46
Among 4,159 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

391 195 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

231 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 458 · 11%
10-49 1,238 · 30%
50-199 1,184 · 28%
200-999 913 · 22%
1k-4.9k 310 · 7%
5k+ 78 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Toys & Games 15 Animals & Pet Supplies 9 Electronics 7 Adult 6 Arts & Entertainment 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 502 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, France, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,029 · 49%
$25-$49 1,378 · 33%
$50-$99 469 · 11%
$100-$199 172 · 4%
$200-$499 87 · 2%
$500+ 24 · 1%
Store currencies
USD 1,125 EUR 953 AUD 299 GBP 241 INR 236 CAD 193 SGD 89 PKR 83

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (65%), Facebook (52%), TikTok (21%).

Instagram
65%
Facebook
52%
TikTok
21%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 69%, and 11% of stores run Meta ad campaigns. That's 14 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (16%), Google Ads (5%).

Google Analytics
44%
Google Tag Manager
16%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 6% Debut 4% Sense 4% Beauty 3% Prestige 2% Refresh 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $30 avg 3 ads
Baby & Kids Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
215 products $33 avg 1 ads
Baby & Kids Kids Clothing Shopify Inbox Judge.me Product Reviews App
2,552 products $42 avg 6 ads
Baby & Kids Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
133 products $169 avg 8 ads
Baby & Kids Baby Products Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
695 products $24 avg 2 ads
Baby & Kids Celebrations & Gifts Baby Products Kids Clothing Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS
82 products $4 avg 1 ads
Baby & Kids Chaty Chat Buttons & WhatsApp Hextom: Free Shipping Bar
28 products $19 avg 1 ads
Baby & Kids Baby Products Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
61 products $8 avg 26 ads
Baby & Kids Beauty & Cosmetics Baby Products B: WhatsApp Chat, Abandon Cart GSC Countdown Timer Bar
35 products $48 avg 35 ads
Baby & Kids Kaching Bundles App & Upsells Richpanel: AI Customer Support
2,544 products $70 avg 2 ads
Baby & Kids Baby Products XCloud Search & Product Filter LimeSpot AI Bundles & Upsells
Baby Tastes South Africa
45 products $4 avg 1 ads
Baby & Kids Klaviyo: Email Marketing & SMS
192 products $22 avg 1 ads
Baby & Kids Baby Gear Blockify Fraud Filter, Blocker Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 4,262 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 231 new stores were indexed in the Diapers & Feeding segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.