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Shopify subcategory analytics
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Updated Apr 27, 2026
Shopify

3,910 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

3,910 active Shopify stores fall into the Diapers & Feeding segment, with 425 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Celebrations & Gifts. 69% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

69%
Social media
12%
Meta ads
62%
Contact info
Total Stores
3,910
Active Shopify stores
New (30d)
425
Newly added in the last 30 days
Avg. Products
441
Among 3,809 stores with catalog data
Avg. Price
$48
Among 3,766 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

398 199 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

425 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 615 · 16%
10-49 1,125 · 30%
50-199 999 · 26%
200-999 744 · 20%
1k-4.9k 266 · 7%
5k+ 60 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Food & Beverages
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Toys & Games 16 Animals & Pet Supplies 8 Adult 7 Arts & Entertainment 7 Jewelry & Watches 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 441 because some stores carry much larger inventories. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,732 · 46%
$25-$49 1,308 · 35%
$50-$99 459 · 12%
$100-$199 165 · 4%
$200-$499 81 · 2%
$500+ 21 · 1%
Store currencies
USD 1,004 EUR 820 AUD 308 INR 230 GBP 222 CAD 171 PKR 83 SGD 82

Among stores with pricing data, the most common price range is Under $25. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (66%), Facebook (54%), TikTok (21%).

Instagram
66%
Facebook
54%
TikTok
21%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 69%, and 12% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (16%), Google Ads (5%).

Google Analytics
42%
Google Tag Manager
16%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 5% Debut 4% Sense 4% Refresh 2% Prestige 2% Beauty 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,632 products $37 avg 1 ads
Baby & Kids neonati bambini
12 products $23 avg 4 ads
Baby & Kids nontoxic mealtime-products Infinite Product Options Loox ‑ Product Reviews App
Visa India
699 products $6 avg 40 ads
Baby & Kids cloth-diapers baby-gear Unlimited Bundles & Discounts Wishlist Hero
11 products $8 avg 2 ads
Baby & Kids gentle baby products baby care essentials UpPromote Affiliate Marketing
Baby Baché Australia
6 products $116 avg 1 ads
Baby & Kids baby essentials parenting products
2,822 products $33 avg 1 ads
Baby & Kids baby child care
292 products $10 avg 1 ads
Baby & Kids baby-products kids-feeding
41 products $7 avg 4 ads
Baby & Kids baby products children Bundler ‑ Product Bundles App
45 products $9 avg 4 ads
Baby & Kids baby products baby care Avada AI SEO Suite Optimizer
92 products $14 avg 5 ads
Baby & Kids baby essentials infant products
17 products $53 avg 9 ads
Baby & Kids eco-friendly bamboo Rebuy Personalization Engine Recharge Subscriptions App
894 products $27 avg 7 ads
Baby & Kids children's products kids store Infinite Product Options

Want the full dataset?

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 3,910 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 425 new stores were indexed in the Diapers & Feeding segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.