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Shopify topic analytics
Topic
Updated May 25, 2026
Shopify

1,702 Shopify Sleepwear Stores: Stats & Market Data (2026)

1,702 active Shopify stores fall into the Sleepwear segment, with 216 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Adult. 71% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

71%
Social media
14%
Meta ads
58%
Contact info
Total Stores
1,702
Active Shopify stores
New (30d)
216
Newly added in the last 30 days
Avg. Products
300
Among 1,684 stores with catalog data
Avg. Price
$61
Among 1,681 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

197 98 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

216 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 181 · 11%
10-49 549 · 33%
50-199 474 · 28%
200-999 383 · 23%
1k-4.9k 86 · 5%
5k+ 11 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Home & Garden
5% coverage
Adult
4% coverage
Baby & Kids
3% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches 4 Toys & Games 4 Animals & Pet Supplies 3 Arts & Entertainment 2 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 300 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 475 · 28%
$25-$49 523 · 31%
$50-$99 422 · 25%
$100-$199 216 · 13%
$200-$499 36 · 2%
$500+ 9 · 1%
Store currencies
USD 568 EUR 160 AUD 143 INR 115 GBP 107 PKR 79 EGP 77 CAD 65

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (69%), Facebook (50%), TikTok (24%).

Instagram
69%
Facebook
50%
TikTok
24%
YouTube
12%
Pinterest
10%
Twitter / X
8%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 14% run Meta ads. That's 13 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
38%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 23% Horizon 8% Impulse 5% Prestige 4% Symmetry 3% Ella 3% Debut 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,401 products $114 avg 1 ads
Apparel & Accessories womens fashion lingerie CartBot: Gift with purchase Hextom: Countdown Timer Bar
961 products $46 avg 3 ads
Apparel & Accessories lingerie intimates Stamped Reviews & Loyalty
gawjus – Gawjus South Africa
229 products $74 avg 20 ads
Apparel & Accessories sleepwear luxury pajamas Bundler ‑ Product Bundles App CartBot: Gift with purchase
142 products $7 avg 2 ads
Apparel & Accessories luxury loungewear women pajamas Judge.me Product Reviews App
184 products $26 avg 2 ads
Apparel & Accessories women's nightwear night dresses women Judge.me Product Reviews App Oxi Social Login
645 products $49 avg 4 ads
Apparel & Accessories women's lingerie underwear FBP: Fast Bundle & Upsell Hextom: Free Shipping Bar
Dream Night Pakistan
94 products $12 avg 1 ads
Apparel & Accessories nightwear women clothing
587 products $43 avg 35 ads
Apparel & Accessories sleepwear blankets AdRoll Marketing & Advertising Pandectes GDPR Compliance
101 products $53 avg 1 ads
Apparel & Accessories socks sleepwear UpPromote Affiliate Marketing Avada AI SEO Suite Optimizer
328 products $9 avg 3 ads
Apparel & Accessories Baby & Kids sleepwear loungewear AdRoll Marketing & Advertising CK: Abandoned cart on WhatsApp
190 products $44 avg 3 ads
Apparel & Accessories underwear store sleepwear
splendies Algeria
20 products $24 avg 12 ads
Apparel & Accessories womens-clothing sleepwear Variant Image Wizard + Swatch

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FAQ

How many Shopify Sleepwear stores are there?

We currently track 1,702 active Shopify stores in the Sleepwear segment.

Are Shopify Sleepwear stores growing?

Yes. In the last 30 days, 216 new stores were indexed in the Sleepwear segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Sleepwear stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sleepwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.