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Topic
Updated Apr 27, 2026
Shopify

1,533 Shopify Sleepwear Stores: Stats & Market Data (2026)

1,533 active Shopify stores fall into the Sleepwear segment, with 200 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Adult. 71% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

71%
Social media
16%
Meta ads
56%
Contact info
Total Stores
1,533
Active Shopify stores
New (30d)
200
Newly added in the last 30 days
Avg. Products
275
Among 1,514 stores with catalog data
Avg. Price
$59
Among 1,510 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

195 97 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

200 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 201 · 13%
10-49 498 · 33%
50-199 409 · 27%
200-999 322 · 21%
1k-4.9k 75 · 5%
5k+ 9 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Home & Garden
5% coverage
Adult
4% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Toys & Games 5 Animals & Pet Supplies 3 Jewelry & Watches 3 Arts & Entertainment 2 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 275 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 433 · 29%
$25-$49 493 · 33%
$50-$99 368 · 24%
$100-$199 177 · 12%
$200-$499 32 · 2%
$500+ 7 · 0%
Store currencies
USD 499 EUR 143 AUD 128 INR 110 GBP 93 PKR 74 EGP 73 CAD 56

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Loox ‑ Product Reviews App.

Social media platforms

Instagram (68%), Facebook (50%), TikTok (23%).

Instagram
68%
Facebook
50%
TikTok
23%
YouTube
11%
Pinterest
10%
Twitter / X
7%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 16% run Meta ads. That's 10 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 24% Horizon 7% Impulse 5% Prestige 4% Symmetry 3% Debut 3% Ella 3% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,292 products $51 avg 1 ads
Apparel & Accessories underwear apparel
437 products $146 avg 6 ads
Apparel & Accessories sleepwear robes
52 products $49 avg 4 ads
Apparel & Accessories lingerie intimate apparel Kiwi Size Chart & Recommender Loox ‑ Product Reviews App
14 products $17 avg 3 ads
Apparel & Accessories nightwear loungewear
94 products $100 avg 1 ads
Apparel & Accessories Adult lingerie women's lingerie Kiwi Size Chart & Recommender
27 products $19 avg 10 ads
Apparel & Accessories sleepwear pajamas
4,554 products $27 avg 60 ads
Apparel & Accessories sleepwear nightwear Bundler ‑ Product Bundles App
53 products $25 avg 4 ads
Apparel & Accessories luxury pajamas sleepwear Privy ‑ Email, SMS & Pop Ups Hextom: Upsell Sales Boost
214 products $38 avg 4 ads
Apparel & Accessories pajamas loungewear Loox ‑ Product Reviews App
297 products $43 avg 47 ads
Apparel & Accessories period underwear women's underwear Rebuy Personalization Engine
57 products $22 avg 5 ads
Apparel & Accessories loungewear nightwear
178 products $16 avg 12 ads
Apparel & Accessories nightwear women's clothing

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Sleepwear stores are there?

We currently track 1,533 active Shopify stores in the Sleepwear segment.

Are Shopify Sleepwear stores growing?

Yes. In the last 30 days, 200 new stores were indexed in the Sleepwear segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Sleepwear stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sleepwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.