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Topic
Updated Apr 27, 2026
Shopify

1,170 Shopify Women's lingerie Stores: Stats & Market Data (2026)

1,170 active Shopify stores fall into the Women's lingerie segment, with 176 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 58% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

58%
Social media
15%
Meta ads
53%
Contact info
Total Stores
1,170
Active Shopify stores
New (30d)
176
Newly added in the last 30 days
Avg. Products
351
Among 1,121 stores with catalog data
Avg. Price
$106
Among 1,101 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

166 83 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

176 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 255 · 23%
10-49 350 · 31%
50-199 260 · 23%
200-999 177 · 16%
1k-4.9k 65 · 6%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Adult
12% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches 2 Baby & Kids 1 Electronics 1 Home & Garden 1 Wedding 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 351 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 344 · 31%
$25-$49 419 · 38%
$50-$99 236 · 21%
$100-$199 79 · 7%
$200-$499 18 · 2%
$500+ 5 · 0%
Store currencies
USD 379 EUR 218 INR 80 GBP 65 PKR 49 AUD 47 CAD 36 COP 34

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Kiwi Size Chart & Recommender, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (56%), Facebook (39%), TikTok (20%).

Instagram
56%
Facebook
39%
TikTok
20%
YouTube
12%
Pinterest
7%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 58%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
32%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 21% Horizon 8% Impulse 5% Shrine Pro 4% Ella 3% Spotlight 2% Prestige 2% Debut 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $100 avg 1 ads
Apparel & Accessories Adult lingerie women's lingerie Kiwi Size Chart & Recommender
1,490 products $56 avg 7 ads
Apparel & Accessories luxury underwear intimate fashion
109 products $5 avg 3 ads
Apparel & Accessories underwear store cotton underwear
53 products $110 avg 3 ads
Apparel & Accessories wireless bra seamless lingerie
162 products $3 avg 2 ads
Apparel & Accessories women's lingerie undergarments
Qiwion India
56 products $11 avg 1 ads
Apparel & Accessories women's lingerie bra pack Smile: Loyalty Program Rewards Wishlist Hero
Epochelle Australia
9 products $38 avg 10 ads
Apparel & Accessories women's lingerie underwear store
40 products $18 avg 4 ads
Apparel & Accessories women's clothing women's lingerie
225 products $10 avg 4 ads
Apparel & Accessories women's lingerie push up bra set
572 products $4 avg 6 ads
Apparel & Accessories bras store women's lingerie
1,080 products $16 avg 1 ads
Apparel & Accessories women's lingerie nightwear online
10 products $37 avg 2 ads
Apparel & Accessories women's lingerie comfortable bras

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FAQ

How many Shopify Women's lingerie stores are there?

We currently track 1,170 active Shopify stores in the Women's lingerie segment.

Are Shopify Women's lingerie stores growing?

Yes. In the last 30 days, 176 new stores were indexed in the Women's lingerie segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Women's lingerie stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Women's lingerie stores?

The top apps are Kiwi Size Chart & Recommender, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.