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Topic
Updated May 18, 2026
Shopify

1,233 Shopify Women's lingerie Stores: Stats & Market Data (2026)

1,233 active Shopify stores fall into the Women's lingerie segment, with 231 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

61%
Social media
12%
Meta ads
55%
Contact info
Total Stores
1,233
Active Shopify stores
New (30d)
231
Newly added in the last 30 days
Avg. Products
386
Among 1,184 stores with catalog data
Avg. Price
$103
Among 1,169 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

167 83 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

231 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 230 · 19%
10-49 367 · 31%
50-199 289 · 24%
200-999 197 · 17%
1k-4.9k 85 · 7%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Adult
12% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Home & Garden 3 Baby & Kids 2 Jewelry & Watches 2 Electronics 1 Health 1 Wedding 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 386 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 359 · 31%
$25-$49 445 · 38%
$50-$99 267 · 23%
$100-$199 73 · 6%
$200-$499 20 · 2%
$500+ 5 · 0%
Store currencies
USD 405 EUR 233 INR 84 GBP 69 PKR 56 AUD 51 CAD 40 BRL 31

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $103 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (58%), Facebook (42%), TikTok (21%).

Instagram
58%
Facebook
42%
TikTok
21%
YouTube
13%
Twitter / X
7%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 61%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 21% Horizon 7% Impulse 5% Shrine Pro 4% Prestige 3% Ella 3% Spotlight 2% Debut 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $59 avg 4 ads
Apparel & Accessories Adult lingerie women's lingerie Kiwi Size Chart & Recommender Postscript SMS Marketing
374 products $57 avg 3 ads
Apparel & Accessories lingerie shopping women's lingerie EComposer Landing Page Builder Klaviyo: Email Marketing & SMS
2,255 products $75 avg 3 ads
Apparel & Accessories women's fashion statement dresses Aimerce First‑Party Pixel Attentive: AI‑led Email &SMS
PAYPR.com Pakistan
38 products $7 avg 2 ads
Apparel & Accessories women's lingerie sexy underwear
506 products $19 avg 2 ads
Apparel & Accessories sexy lingerie comfortable underwear BLOY Loyalty Points & Rewards BUCKS Currency Converter PRO++
289 products $14 avg 45 ads
Adult Apparel & Accessories women's lingerie lace lingerie sets Richpanel: AI Customer Support Geolocation Redirects Geo:Pro
15 products $14 avg 4 ads
Apparel & Accessories women's lingerie bra and panty set Google & YouTube Shopify Inbox
12 products $9 avg 15 ads
Adult luxury lingerie seductive apparel
Gabriela Guth United Kingdom
22 products $74 avg 6 ads
Apparel & Accessories women's sleepwear silk pajamas Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS
Epochelle Australia
9 products $37 avg 12 ads
Apparel & Accessories women's lingerie underwear store Kaching Bundles App & Upsells GemPages Landing Page Builder
58 products $7 avg 14 ads
Apparel & Accessories women's lingerie ladies undergarments Judge.me Product Reviews App
Dallianse United States
132 products $52 avg 2 ads
Adult Apparel & Accessories lingerie clothing women's lingerie Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Women's lingerie stores are there?

We currently track 1,233 active Shopify stores in the Women's lingerie segment.

Are Shopify Women's lingerie stores growing?

Yes. In the last 30 days, 231 new stores were indexed in the Women's lingerie segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Women's lingerie stores?

Among stores with pricing data, the average listed price is about $103, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Women's lingerie stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.