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Topic
Updated Apr 6, 2026
Shopify

2,089 Shopify Nutritional supplements Stores: Stats & Market Data (2026)

2,089 active Shopify stores fall into the Nutritional supplements segment, with 190 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 58% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

58%
Social media
13%
Meta ads
59%
Contact info
Total Stores
2,089
Active Shopify stores
New (30d)
190
Newly added in the last 30 days
Avg. Products
126
Among 2,037 stores with catalog data
Avg. Price
$105
Among 2,029 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

167 83 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

190 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 825 · 41%
10-49 770 · 38%
50-199 295 · 14%
200-999 105 · 5%
1k-4.9k 31 · 2%
5k+ 11 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
92% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
1% coverage
Books & Literature 7 Education & Courses 6 Animals & Pet Supplies 5 Home & Garden 5 Sporting Goods 5 Baby & Kids 3 Celebrations & Gifts 3 Adult 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 126 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 461 · 23%
$25-$49 975 · 48%
$50-$99 428 · 21%
$100-$199 114 · 6%
$200-$499 35 · 2%
$500+ 16 · 1%
Store currencies
USD 934 EUR 338 GBP 131 INR 90 MXN 70 COP 57 AUD 51 CAD 36

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $105 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (52%), Facebook (47%), TikTok (19%).

Instagram
52%
Facebook
47%
TikTok
19%
YouTube
14%
Twitter / X
10%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 58%, and 13% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
39%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Debut.

Dawn 22% Shrine Pro 7% Debut 4% Horizon 4% Sense 3% Refresh 3% Elixir 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Noara Store Venezuela (Bolivarian Republic of)
6 products $39 avg 10 ads
Health health supplements vitamins
American Express United States
52 products $73 avg 4 ads
Food & Beverages health supplements protein powders UpPromote Affiliate Marketing
74 products $103 avg 40 ads
Health collagen supplements nutritional supplements UpPromote Affiliate Marketing
24 products $87 avg 2 ads
Health health supplements wellness products Klaviyo: Email Marketing & SMS Recharge Subscriptions App
18 products $24 avg 2 ads
Health health supplements natural remedies
28 products $42 avg 1 ads
Health nutritional supplements health products Seal Subscriptions App
NutraWise United States
18 products $52 avg 25 ads
Health vitamins and supplements health supplements Seal Subscriptions App
6 products $38 avg 104 ads
Health health supplements wellness products
47 products $95 avg 5 ads
Health nutritional supplements health store
156 products $58 avg 3 ads
Health health supplements wellness products Hulk Contact Us Form Hulk Contact Form Builder
29 products $72 avg 2 ads
Food & Beverages animal-based supplements health foods
8 products $47 avg 7 ads
Health health supplements wellness products

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FAQ

How many Shopify Nutritional supplements stores are there?

We currently track 2,089 active Shopify stores in the Nutritional supplements segment.

Are Shopify Nutritional supplements stores growing?

Yes. In the last 30 days, 190 new stores were indexed in the Nutritional supplements segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Nutritional supplements stores?

Among stores with pricing data, the average listed price is about $105, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Nutritional supplements stores?

The top apps are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.