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Shopify subcategory analytics
Subcategory
Updated July 20, 2026
Shopify

1,379 Shopify Meal Kits Stores: Stats & Market Data (2026)

1,379 active Shopify stores fall into the Meal Kits segment, with 58 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Home & Garden. 73% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

73%
Social media
11%
Meta ads
59%
Contact info
Total Stores
1,379
Active Shopify stores
New (30d)
58
Newly added in the last 30 days
Avg. Products
329
Among 1,357 stores with catalog data
Avg. Price
$46
Among 1,361 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

206 103 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

58 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 144 · 11%
10-49 571 · 42%
50-199 452 · 33%
200-999 113 · 8%
1k-4.9k 65 · 5%
5k+ 12 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
10% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Education & Courses
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Books & Literature 5 Sporting Goods 5 Travel 3 Animals & Pet Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 329 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 758 · 56%
$25-$49 308 · 23%
$50-$99 176 · 13%
$100-$199 80 · 6%
$200-$499 28 · 2%
$500+ 11 · 1%
Store currencies
USD 530 EUR 180 GBP 120 CAD 106 AUD 101 INR 50 JPY 32 SGD 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (69%), Facebook (56%), TikTok (18%).

Instagram
69%
Facebook
56%
TikTok
18%
YouTube
16%
Twitter / X
12%
LinkedIn
5%
Pinterest
5%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 11% run Meta ads. That's 18 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (16%), Google Ads (5%).

Google Analytics
43%
Google Tag Manager
16%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 7% Debut 4% Crave 3% Refresh 3% Local 3% Taste 2% Savor 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

19 products $8 avg 20 ads
Health Food & Beverages Wellness Blockify Fraud Filter, Blocker Judge.me Product Reviews App
Hello Yummy Box United Kingdom
9 products $22 avg 5 ads
Food & Beverages Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS
Nonna Tonda United Kingdom
46 products $35 avg 4 ads
Food & Beverages Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
26 products $3 avg 4 ads
Food & Beverages Judge.me Product Reviews App Microsoft Clarity: AI Insights
66 products $14 avg 6 ads
Food & Beverages Google Ads Pixel by Nabu Aimerce First‑Party Pixel
70 products $22 avg 1 ads
Food & Beverages Brevo PushOwl: Email,Push,SMS
41 products $44 avg 28 ads
Food & Beverages Health UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
65 products $9 avg 4 ads
Food & Beverages Food & Beverages Klaviyo: Email Marketing & SMS Oxi Social Login & Wishlist
61 products $14 avg 1 ads
Health Food & Beverages UpPromote Affiliate Marketing FBP | Fast Bundle & Upsell App
239 products $15 avg 5 ads
Food & Beverages Avada AI SEO Image Optimizer Helium Customer Fields
223 products $149 avg 2 ads
Food & Beverages Desserts Analyzify (GA4 & Ads Tracking) Pandectes GDPR Compliance
158 products $94 avg 9 ads
Food & Beverages GemPages Landing Page Builder Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Meal Kits stores are there?

We currently track 1,379 active Shopify stores in the Meal Kits segment.

Are Shopify Meal Kits stores growing?

Yes. In the last 30 days, 58 new stores were indexed in the Meal Kits segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Meal Kits stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Meal Kits stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.