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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

1,416 Shopify Meal Kits Stores: Stats & Market Data (2026)

1,416 active Shopify stores fall into the Meal Kits segment, with 138 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Home & Garden. 74% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

74%
Social media
11%
Meta ads
60%
Contact info
Total Stores
1,416
Active Shopify stores
New (30d)
138
Newly added in the last 30 days
Avg. Products
351
Among 1,398 stores with catalog data
Avg. Price
$54
Among 1,396 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

225 112 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

138 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 165 · 12%
10-49 571 · 41%
50-199 458 · 33%
200-999 114 · 8%
1k-4.9k 76 · 5%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
10% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature 5 Sporting Goods 5 Travel 3 Animals & Pet Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 351 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 778 · 56%
$25-$49 298 · 21%
$50-$99 190 · 14%
$100-$199 88 · 6%
$200-$499 29 · 2%
$500+ 13 · 1%
Store currencies
USD 543 EUR 187 GBP 125 CAD 107 AUD 102 INR 53 JPY 29 SGD 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (70%), Facebook (56%), TikTok (18%).

Instagram
70%
Facebook
56%
TikTok
18%
YouTube
17%
Twitter / X
12%
LinkedIn
5%
Pinterest
5%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 11% run Meta ads. That's 16 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (16%), Facebook Pixel (5%).

Google Analytics
43%
Google Tag Manager
16%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 4% Refresh 3% Crave 3% Local 3% Taste 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $4 avg 2 ads
Food & Beverages Wellness CAPI Facebook Pixel Meta API B: WhatsApp Chat, Abandon Cart
19 products $9 avg 2 ads
Food & Beverages Shopify Inbox Klaviyo: Email Marketing & SMS
50 products $36 avg 8 ads
Food & Beverages Hulk Contact Form Builder Powerful Contact Form Builder
36 products $30 avg 1 ads
Food & Beverages Shopify Inbox Judge.me Product Reviews App
2,298 products $14 avg 1 ads
Food & Beverages UpPromote Affiliate Marketing Judge.me Product Reviews App
82 products $64 avg 2 ads
Health Food & Beverages EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS
30 products $2 avg 1 ads
Food & Beverages Releasit COD Fee & Partial Pay Instafeed ‑ Instagram Feed
299 products $26 avg 2 ads
Food & Beverages GSC Instagram Feed, Instafeed Shopify Inbox
159 products $17 avg 2 ads
Food & Beverages Food & Beverages Simprosys Google Shopping Feed Gorgias: AI, Helpdesk & Chat
10 products $132 avg 3 ads
Food & Beverages UpPromote Affiliate Marketing Gorgias: AI, Helpdesk & Chat
55 products $29 avg 36 ads
Food & Beverages T Lab ‑ AI Language Translate EComposer Landing Page Builder
ProMeals Meal Prep United States
32 products $10 avg 1 ads
Food & Beverages

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FAQ

How many Shopify Meal Kits stores are there?

We currently track 1,416 active Shopify stores in the Meal Kits segment.

Are Shopify Meal Kits stores growing?

Yes. In the last 30 days, 138 new stores were indexed in the Meal Kits segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Meal Kits stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Meal Kits stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.