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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

1,454 Shopify Meal Kits Stores: Stats & Market Data (2026)

1,454 active Shopify stores fall into the Meal Kits segment, with 531 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Home & Garden. 73% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

73%
Social media
12%
Meta ads
60%
Contact info
Total Stores
1,454
Active Shopify stores
New (30d)
531
Newly added in the last 30 days
Avg. Products
396
Among 1,435 stores with catalog data
Avg. Price
$55
Among 1,433 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

301 150 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

531 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 195 · 14%
10-49 555 · 39%
50-199 459 · 32%
200-999 121 · 8%
1k-4.9k 89 · 6%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
11% coverage
Home & Garden
5% coverage
Celebrations & Gifts
2% coverage
Education & Courses
2% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage
Travel 4 Business & Industrial 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 396 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 750 · 52%
$25-$49 318 · 22%
$50-$99 232 · 16%
$100-$199 88 · 6%
$200-$499 32 · 2%
$500+ 13 · 1%
Store currencies
USD 555 EUR 184 GBP 124 AUD 118 CAD 104 INR 54 SGD 30 JPY 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (68%), Facebook (57%), TikTok (19%).

Instagram
68%
Facebook
57%
TikTok
19%
YouTube
18%
Twitter / X
14%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 12% run Meta ads. That's 14 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (18%), Google Ads (6%).

Google Analytics
44%
Google Tag Manager
18%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 20% Horizon 5% Debut 4% Refresh 3% Local 3% Crave 2% Taste 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $18 avg 1 ads
Food & Beverages healthy food meal prep
35 products $26 avg 41 ads
Home & Garden Food & Beverages food storage kitchen accessories UpPromote Affiliate Marketing Kaching Bundles App & Upsells
49 products $27 avg 3 ads
Food & Beverages protein cookies meal replacement Attentive: AI‑led Email &SMS Gorgias: AI, Helpdesk & Chat
35 products $30 avg 1 ads
Food & Beverages meal kits bundles Shopify Inbox Judge.me Product Reviews App
603MealPrep United States
16 products $71 avg 36 ads
Food & Beverages meal-kit delivery specialty foods GSC Countdown Timer Bar King Product Options, Variants
79 products $81 avg 1 ads
Food & Beverages nutritious-shakes protein-snacks
The Lentil Hub United States
16 products $11 avg 8 ads
Food & Beverages lentil meals plant-based
39 products $4 avg 1 ads
Food & Beverages organic food healthy millets Judge.me Product Reviews App
44 products $41 avg 9 ads
Food & Beverages healthy meal delivery juice cleanse plan Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
46 products $21 avg 26 ads
Food & Beverages healthy ramen instant meals Elevar Conversion Tracking XO Insert Code
212 products $131 avg 6 ads
Food & Beverages prepared meals diet meals Recharge Subscriptions App
113 products $9 avg 7 ads
Food & Beverages fresh meal delivery healthy meal kits Affiliatly Affiliate Marketing Awin ‑ Affiliate Marketing

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FAQ

How many Shopify Meal Kits stores are there?

We currently track 1,454 active Shopify stores in the Meal Kits segment.

Are Shopify Meal Kits stores growing?

Yes. In the last 30 days, 531 new stores were indexed in the Meal Kits segment, showing a 37% monthly growth rate.

What is the average product price in Shopify Meal Kits stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

What apps are most popular for Shopify Meal Kits stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.