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Topic
Updated Apr 6, 2026
Shopify

1,723 Shopify Outerwear Stores: Stats & Market Data (2026)

1,723 active Shopify stores fall into the Outerwear segment, with 103 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 61% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

61%
Social media
13%
Meta ads
53%
Contact info
Total Stores
1,723
Active Shopify stores
New (30d)
103
Newly added in the last 30 days
Avg. Products
308
Among 1,708 stores with catalog data
Avg. Price
$195
Among 1,707 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

106 53 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

103 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 272 · 16%
10-49 495 · 29%
50-199 474 · 28%
200-999 362 · 21%
1k-4.9k 94 · 6%
5k+ 11 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
1% coverage
Arts & Entertainment 7 Jewelry & Watches 7 Celebrations & Gifts 4 Beauty & Cosmetics 3 Toys & Games 3 Electronics 2 Sporting Goods 2 Travel 2 Antiques & Collectibles 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 308 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 148 · 9%
$25-$49 395 · 23%
$50-$99 488 · 29%
$100-$199 288 · 17%
$200-$499 260 · 15%
$500+ 128 · 7%
Store currencies
USD 796 EUR 273 GBP 175 CAD 93 EGP 52 JPY 46 AUD 44 DKK 22

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $195.

Popular apps

The most popular are Kiwi Size Chart & Recommender, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges.

Social media platforms

Instagram (58%), Facebook (38%), TikTok (15%).

Instagram
58%
Facebook
38%
TikTok
15%
YouTube
12%
Twitter / X
9%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 61%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 21% Horizon 7% Impulse 5% Debut 5% Prestige 5% Symmetry 2% Ella 2% Broadcast 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

231 products $236 avg 6 ads
Apparel & Accessories men's fashion clothing store Kiwi Size Chart & Recommender Sesami Booking App
84 products $388 avg 2 ads
Apparel & Accessories denim jackets outerwear
47 products $56 avg 2 ads
Apparel & Accessories clothing jackets
Maribely.com United Kingdom
165 products $67 avg 1 ads
Apparel & Accessories fashion clothing
22 products $151 avg 130 ads
Apparel & Accessories jackets outerwear
62 products $589 avg 61 ads
Apparel & Accessories outerwear coats Seers Ai GDPR Cookie Banner
berlinc United States
46 products $130 avg 2 ads
Apparel & Accessories jackets outerwear
34 products $323 avg 3 ads
Apparel & Accessories winter-coats outerwear Printful: Print on Demand
4,209 products $42 avg 281 ads
Apparel & Accessories clothing store kids apparel LayoutHub ‑ Easy Page Builder
427 products $58 avg 273 ads
Apparel & Accessories casual clothing men and women
8 products $386 avg 4 ads
Apparel & Accessories coat fashion Pop Convert ‑ Pop Ups, Banners
905 products $52 avg 4 ads
Apparel & Accessories streetwear fashion MP Size Chart & Size Guide Loox: Product Reviews App & AI

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FAQ

How many Shopify Outerwear stores are there?

We currently track 1,723 active Shopify stores in the Outerwear segment.

Are Shopify Outerwear stores growing?

Yes. In the last 30 days, 103 new stores were indexed in the Outerwear segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Outerwear stores?

Among stores with pricing data, the average listed price is about $195, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Outerwear stores?

The top apps are Kiwi Size Chart & Recommender, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.