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Topic
Updated Apr 6, 2026
Shopify

900 Shopify Plush toys Stores: Stats & Market Data (2026)

900 active Shopify stores fall into the Plush toys segment, with 55 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Apparel & Accessories. 68% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

68%
Social media
10%
Meta ads
54%
Contact info
Total Stores
900
Active Shopify stores
New (30d)
55
Newly added in the last 30 days
Avg. Products
635
Among 882 stores with catalog data
Avg. Price
$35
Among 877 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

64 32 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

55 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 127 · 14%
10-49 215 · 24%
50-199 234 · 27%
200-999 199 · 23%
1k-4.9k 85 · 10%
5k+ 22 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
81% coverage
Arts & Entertainment
11% coverage
Apparel & Accessories
11% coverage
Celebrations & Gifts
8% coverage
Home & Garden
8% coverage
Baby & Kids
4% coverage
Books & Literature
3% coverage
Jewelry & Watches
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 635 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 405 · 46%
$25-$49 344 · 39%
$50-$99 94 · 11%
$100-$199 26 · 3%
$200-$499 6 · 1%
$500+ 2 · 0%
Store currencies
USD 517 EUR 76 GBP 68 AUD 65 CAD 49 INR 25 MXN 11 HKD 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (62%), Facebook (49%), TikTok (27%).

Instagram
62%
Facebook
49%
TikTok
27%
Twitter / X
18%
YouTube
18%
Pinterest
11%
LinkedIn
2%

Social media adoption is strong at 68%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (8%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
8%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 6% Boost 4% Sense 3% Refresh 3% Shrine Pro 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Stay Capy Australia
75 products $16 avg 1 ads
Toys & Games plush toys night lights
60 products $41 avg 30 ads
Animals & Pet Supplies stuffed animals plush toys
51 products $11 avg 8 ads
Animals & Pet Supplies pet supplies pet store
27 products $41 avg 11 ads
Toys & Games plush toys stuffed animals
13 products $7 avg 3 ads
Toys & Games toy store plush toys Bundler ‑ Product Bundles App Urgency Bear Countdown Timer
7 products $20 avg 64 ads
Toys & Games plush toys cute plushies
2,652 products $10 avg 5 ads
Apparel & Accessories kawaii gifts sanrio
316 products $23 avg 1 ads
Toys & Games collectible toys blind boxes Bundler ‑ Product Bundles App Pop Convert ‑ Pop Ups, Banners
Levane United States
7 products $31 avg 2 ads
Toys & Games easter toys novelty toys Klaviyo: Email Marketing & SMS
13 products $11 avg 1 ads
Toys & Games plush toys stuffed animals
1,496 products $59 avg 1 ads
Toys & Games blind boxes collectible figures
216 products $16 avg 2 ads
Toys & Games plush toys squishy plush Infinite Product Options

Want the full dataset?

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FAQ

How many Shopify Plush toys stores are there?

We currently track 900 active Shopify stores in the Plush toys segment.

Are Shopify Plush toys stores growing?

Yes. In the last 30 days, 55 new stores were indexed in the Plush toys segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Plush toys stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

What apps are most popular for Shopify Plush toys stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.