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Topic
Updated Apr 6, 2026
Shopify

1,142 Shopify Sexual wellness products Stores: Stats & Market Data (2026)

1,142 active Shopify stores fall into the Sexual wellness products segment, with 245 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Beauty & Cosmetics, Health. 36% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

36%
Social media
18%
Meta ads
36%
Contact info
Total Stores
1,142
Active Shopify stores
New (30d)
245
Newly added in the last 30 days
Avg. Products
103
Among 854 stores with catalog data
Avg. Price
$89
Among 752 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

227 113 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

245 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 524 · 61%
10-49 216 · 25%
50-199 66 · 8%
200-999 32 · 4%
1k-4.9k 14 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Apparel & Accessories 3 Books & Literature 1 Food & Beverages 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 103 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 225 · 30%
$25-$49 293 · 39%
$50-$99 166 · 22%
$100-$199 46 · 6%
$200-$499 13 · 2%
$500+ 9 · 1%
Store currencies
USD 534 EUR 172 INR 65 GBP 60 CAD 44 AUD 39 PKR 24 COP 17

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (31%), Facebook (19%), TikTok (10%).

Instagram
31%
Facebook
19%
TikTok
10%
YouTube
6%
Twitter / X
4%
Pinterest
2%
LinkedIn
1%

About 36% of stores maintain social media profiles and 18% run Meta ads — moderate marketing investment overall. That's 30 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (13%), Google Tag Manager (5%), Facebook Pixel (3%).

Google Analytics
13%
Google Tag Manager
5%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 20% Shrine Pro 9% Horizon 8% Spotlight 6% Debut 5% Sense 3% Refresh 3% Shrine 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Yu n Me India
14 products $5 avg 2 ads
Adult lubricant store sexual wellness products Seal Subscriptions App
Balancea Mexico
7 products $14 avg 2 ads
Adult sexual wellness products adult store
Sevimli Türkiye
29 products $15 avg 3 ads
Adult sevimli adult store
izumi India
11 products $7 avg 13 ads
Adult sexual wellness products adult store
21 products $36 avg 4 ads
Adult sexual wellness products intimate health
Zenvixy United Kingdom
82 products $56 avg 23 ads
Adult sexual wellness products adult accessories
45 products $42 avg 1 ads
Adult Beauty & Cosmetics menstrual health sexual wellness products Route Seers Ai GDPR Cookie Banner
My Store Guatemala
83 products $58 avg 3 ads
Adult sexual wellness products adult toys shop Urgency Bear Countdown Timer
33 products $26 avg 7 ads
Adult sexual wellness products adult store
11 products $9 avg 14 ads
Adult sexual wellness products adult products
Shapviva United States
17 products $31 avg 292 ads
Adult sexual wellness products adult store
Tryme India
1,095 products $16 avg 8 ads
Adult sexual wellness products erotic products

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FAQ

How many Shopify Sexual wellness products stores are there?

We currently track 1,142 active Shopify stores in the Sexual wellness products segment.

Are Shopify Sexual wellness products stores growing?

Yes. In the last 30 days, 245 new stores were indexed in the Sexual wellness products segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Sexual wellness products stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sexual wellness products stores?

The top apps are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.