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Topic
Updated Apr 27, 2026
Shopify

475 Shopify Intimate products Stores: Stats & Market Data (2026)

475 active Shopify stores fall into the Intimate products segment, with 78 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Beauty & Cosmetics, Apparel & Accessories. 44% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

44%
Social media
15%
Meta ads
47%
Contact info
Total Stores
475
Active Shopify stores
New (30d)
78
Newly added in the last 30 days
Avg. Products
396
Among 394 stores with catalog data
Avg. Price
$52
Among 380 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

72 36 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

78 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 196 · 50%
10-49 103 · 26%
50-199 47 · 12%
200-999 28 · 7%
1k-4.9k 10 · 3%
5k+ 10 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
97% coverage
Beauty & Cosmetics
3% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Celebrations & Gifts 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 396 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 115 · 30%
$25-$49 160 · 42%
$50-$99 76 · 20%
$100-$199 19 · 5%
$200-$499 7 · 2%
$500+ 3 · 1%
Store currencies
USD 215 EUR 79 INR 36 GBP 17 CAD 15 AUD 11 MXN 10 PKR 9

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (41%), Facebook (23%), TikTok (15%).

Instagram
41%
Facebook
23%
TikTok
15%
YouTube
11%
Twitter / X
7%
Pinterest
3%
LinkedIn
2%

About 44% of stores maintain social media profiles and 15% run Meta ads — moderate marketing investment overall. That's 18 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (6%), Facebook Pixel (5%).

Google Analytics
23%
Google Tag Manager
6%
Facebook Pixel
5%
Google Ads
3%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 21% Shrine Pro 8% Horizon 7% Debut 4% Refresh 4% Spotlight 3% Sense 3% Shapes 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Nemi Italia United States
6 products $26 avg 1 ads
Adult sexual wellness female health
17 products $36 avg 1 ads
Adult intimate products sexual wellness
45 products $14 avg 6 ads
Adult Apparel & Accessories adult toys personal wellness
11 products $3 avg 1 ads
Adult beauty and skincare intimate products
34 products $17 avg 3 ads
Adult intimate products women-founded brand Hextom: Countdown Timer Bar
Novano Germany
5 products $45 avg 1 ads
Adult personal care sexual wellness
UNCOVER United States
31 products $83 avg 1 ads
Adult sexual wellness products adult store
10 products $51 avg
Adult intimate products sexual wellness store
Renovae Italy
6 products $149 avg 33 ads
Adult sexual wellness products adult store AfterShip Email Marketing,SMS
19 products $34 avg
Adult moisturizer lotion AfterShip Email Marketing,SMS Lucky Orange Heatmaps & Replay
263 products $5 avg
Adult love wellness O: Chat buttons & Contact Form Poptin Exit Popup Email Pop Up
55 products $12 avg
Beauty & Cosmetics feminine wash feminine care

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FAQ

How many Shopify Intimate products stores are there?

We currently track 475 active Shopify stores in the Intimate products segment.

Are Shopify Intimate products stores growing?

Yes. In the last 30 days, 78 new stores were indexed in the Intimate products segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Intimate products stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Intimate products stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.