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Topic
Updated Apr 27, 2026
Shopify

1,145 Shopify Sexual wellness products Stores: Stats & Market Data (2026)

1,145 active Shopify stores fall into the Sexual wellness products segment, with 139 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Health, Beauty & Cosmetics. 35% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

35%
Social media
16%
Meta ads
36%
Contact info
Total Stores
1,145
Active Shopify stores
New (30d)
139
Newly added in the last 30 days
Avg. Products
123
Among 877 stores with catalog data
Avg. Price
$81
Among 810 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

197 98 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

139 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 519 · 59%
10-49 227 · 26%
50-199 76 · 9%
200-999 35 · 4%
1k-4.9k 17 · 2%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories 4 Food & Beverages 2 Books & Literature 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 123 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 234 · 29%
$25-$49 323 · 40%
$50-$99 181 · 22%
$100-$199 44 · 5%
$200-$499 16 · 2%
$500+ 12 · 1%
Store currencies
USD 524 EUR 175 GBP 63 INR 61 CAD 42 AUD 40 PKR 25 COP 17

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (32%), Facebook (18%), TikTok (10%).

Instagram
32%
Facebook
18%
TikTok
10%
YouTube
6%
Twitter / X
4%
Pinterest
2%
LinkedIn
1%

About 35% of stores maintain social media profiles and 16% run Meta ads — moderate marketing investment overall. That's 26 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (13%), Google Tag Manager (5%), Facebook Pixel (3%).

Google Analytics
13%
Google Tag Manager
5%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 9% Shrine Pro 8% Spotlight 6% Debut 5% Sense 3% Refresh 3% Shrine 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

154 products $7 avg 1 ads
Adult sexual wellness products condoms and lubricants
Satori United States
6 products $47 avg 19 ads
Health brain cognitive supplements muscle building supplements
34 products $7 avg 82 ads
Adult sexual wellness products intimacy products india Loox ‑ Product Reviews App
10 products $6 avg 5 ads
Adult sex toys erotic products
TABO Colombia
6 products $26 avg 5 ads
Adult sexual wellness products adult toys Hextom: Countdown Timer Bar
Wazéyi Benin
6 products $15 avg 20 ads
Adult adult store sexual wellness products
Cedar & Zen United States
23 products $36 avg 8 ads
Adult sexual wellness products intimate health
VIDARIA Colombia
161 products $28 avg 4 ads
Adult vidaria adult store
13 products $17 avg 2 ads
Adult sexual wellness products intimate care products
12 products $20 avg 9 ads
Adult lubricants sexual wellness products Urgency Bear Countdown Timer
Himsrot India
77 products $4 avg 1 ads
Adult sexual wellness products adult health store
46 products $42 avg 3 ads
Adult Beauty & Cosmetics menstrual health sexual wellness products Route ‑ Protection & Tracking Seers Ai GDPR Cookie Banner

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FAQ

How many Shopify Sexual wellness products stores are there?

We currently track 1,145 active Shopify stores in the Sexual wellness products segment.

Are Shopify Sexual wellness products stores growing?

Yes. In the last 30 days, 139 new stores were indexed in the Sexual wellness products segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Sexual wellness products stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sexual wellness products stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.