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Topic
Updated Apr 6, 2026
Shopify

90 Shopify Silk pajamas Stores: Stats & Market Data (2026)

90 active Shopify stores fall into the Silk pajamas segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 22% run Meta ad campaigns.

69%
Social media
22%
Meta ads
66%
Contact info
Total Stores
90
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
159
Among 88 stores with catalog data
Avg. Price
$130
Among 88 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 16%
10-49 25 · 28%
50-199 28 · 32%
200-999 20 · 23%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 159 products per store. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 14%
$25-$49 9 · 10%
$50-$99 24 · 27%
$100-$199 27 · 31%
$200-$499 14 · 16%
$500+ 2 · 2%
Store currencies
USD 28 EUR 16 GBP 8 PKR 7 AUD 6 CAD 5 BRL 3 AED 2

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $130. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing.

Social media platforms

Instagram (67%), Facebook (54%), TikTok (21%).

Instagram
67%
Facebook
54%
TikTok
21%
Pinterest
16%
YouTube
13%
Twitter / X
4%
LinkedIn
3%

Social media adoption is strong at 69%, and 22% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
46%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
4%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Impulse, Horizon.

Dawn 17% Impulse 10% Horizon 8% Prestige 8% Broadcast 7% Ella 7% Shrine Pro 4% Gz 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Nighty Nine Pakistan
69 products $8 avg 6 ads
Apparel & Accessories women's sleepwear silk pajamas
Gabriela Guth United States
24 products $69 avg 8 ads
Apparel & Accessories women's sleepwear silk pajamas
MAMU – MAMU Dream United Kingdom
59 products $94 avg 2 ads
Apparel & Accessories organic cotton sweatshirt loungewear set Loox: Product Reviews App & AI
607 products $100 avg 156 ads
Apparel & Accessories silk clothing silk scarves
7 products $191 avg
Apparel & Accessories luxury sleepwear silk pajamas
37 products $214 avg
Apparel & Accessories silk shirts men's clothing Klaviyo: Email Marketing & SMS Conversion Bear Trust Badges
30 products $547 avg
Apparel & Accessories silk pajamas silk gift set
85 products $238 avg
Apparel & Accessories silk pajamas women's clothing Omnisend Email Marketing & SMS
ELORA OFFICIAL United States
139 products $21 avg 8 ads
Apparel & Accessories luxury sleepwear women's loungewear
15 products $48 avg
Apparel & Accessories sleepwear store luxurious women sleepwear
12 products $118 avg
Apparel & Accessories silk pajamas silk pillowcase
244 products $12 avg
Apparel & Accessories pajama set sleepwear

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FAQ

How many Shopify Silk pajamas stores are there?

We currently track 90 active Shopify stores in the Silk pajamas segment.

Are Shopify Silk pajamas stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Silk pajamas segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Silk pajamas stores?

Among stores with pricing data, the average listed price is about $130, with the most common pricing band at $100-$199.

What apps are most popular for Shopify Silk pajamas stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.