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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

283 Shopify Toothpaste Stores: Stats & Market Data (2026)

283 active Shopify stores fall into the Toothpaste segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 59% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

59%
Social media
18%
Meta ads
55%
Contact info
Total Stores
283
Active Shopify stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
50
Among 280 stores with catalog data
Avg. Price
$27
Among 277 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

33 new stores were added in the past 30 days (12% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 134 · 48%
10-49 98 · 35%
50-199 35 · 12%
200-999 11 · 4%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
71% coverage
Health
29% coverage
Home & Garden
5% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 50 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 179 · 65%
$25-$49 78 · 28%
$50-$99 16 · 6%
$100-$199 2 · 1%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 96 EUR 44 INR 37 GBP 27 AUD 10 PKR 9 XOF 8 CAD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $27 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Recharge Subscriptions App.

Social media platforms

Instagram (54%), Facebook (46%), TikTok (20%).

Instagram
54%
Facebook
46%
TikTok
20%
YouTube
14%
Twitter / X
10%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 59%, and 18% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (18%), Facebook Pixel (8%).

Google Analytics
42%
Google Tag Manager
18%
Facebook Pixel
8%
Google Ads
7%
TikTok Pixel
4%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 16% Horizon 7% Refresh 6% Sense 5% Ella 2% Prestige 2% Flow 2% Minimog - Os 2.0 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $47 avg 9 ads
Beauty & Cosmetics toothpaste whitening
21 products $11 avg 1 ads
Health dental care electric toothbrush UpPromote Affiliate Marketing
86 products $31 avg 6 ads
Health eco-friendly natural personal care
59 products $11 avg 2 ads
Health oral care dental floss Bundler ‑ Product Bundles App Hulk Contact Form Builder
8 products $5 avg 6 ads
Beauty & Cosmetics toothpaste oral care
64 products $22 avg 2 ads
Beauty & Cosmetics oral care toothpaste UpPromote Affiliate Marketing Seal Subscriptions App
5 products $2 avg 3 ads
Health ayurvedic toothpaste
491 products $10 avg 1 ads
Home & Garden toothpaste dispenser toothpaste cap
envitamin United States
30 products $79 avg 58 ads
Health multivitamin probiotic
Coral Oral United States
11 products $15 avg 2 ads
Beauty & Cosmetics toothbrush oral care
14 products $9 avg 9 ads
Health luxury oral care toothpaste Loox: Product Reviews App & AI Rebuy Personalization Engine
RCA Togo
28 products $23 avg 26 ads
Health dental products oral hygiene

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FAQ

How many Shopify Toothpaste stores are there?

We currently track 283 active Shopify stores in the Toothpaste segment.

Are Shopify Toothpaste stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Toothpaste segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Toothpaste stores?

Among stores with pricing data, the average listed price is about $27, with the most common pricing band at Under $25.

What apps are most popular for Shopify Toothpaste stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.