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Topic
Updated Apr 6, 2026
Shopify

2,633 Shopify Vitamins Stores: Stats & Market Data (2026)

2,633 active Shopify stores fall into the Vitamins segment, with 234 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

56%
Social media
16%
Meta ads
60%
Contact info
Total Stores
2,633
Active Shopify stores
New (30d)
234
Newly added in the last 30 days
Avg. Products
354
Among 2,560 stores with catalog data
Avg. Price
$134
Among 2,548 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

212 106 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

234 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 788 · 31%
10-49 908 · 35%
50-199 480 · 19%
200-999 244 · 10%
1k-4.9k 96 · 4%
5k+ 44 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
94% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
5% coverage
Apparel & Accessories
1% coverage
Home & Garden
0% coverage
Sporting Goods
0% coverage
Baby & Kids 8 Animals & Pet Supplies 7 Books & Literature 6 Adult 5 Celebrations & Gifts 4 Hardware 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 354 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 787 · 31%
$25-$49 1,140 · 45%
$50-$99 468 · 18%
$100-$199 104 · 4%
$200-$499 30 · 1%
$500+ 19 · 1%
Store currencies
USD 1,145 EUR 317 GBP 203 AUD 102 INR 90 CAD 81 MXN 74 COP 73

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $134 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (50%), Facebook (46%), TikTok (17%).

Instagram
50%
Facebook
46%
TikTok
17%
YouTube
16%
Twitter / X
10%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 56%, and 16% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
36%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 18% Horizon 7% Refresh 5% Shrine Pro 5% Debut 3% Sense 3% Ella 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $51 avg 8 ads
Health supplements vitamins
CloverAlley PH Philippines
100 products $21 avg 14 ads
Health health store wellness shop Free Shipping Bear Wyllo
10 products $109 avg 3 ads
Beauty & Cosmetics Food & Beverages superfood supplements microgreens Loox: Product Reviews App & AI
28 products $79 avg 38 ads
Health vitamins supplements Loox: Product Reviews App & AI
158 products $152 avg 10 ads
Health vitamins supplements Seal Subscriptions App
Paul's Pharmacy United States
178 products $50 avg 2 ads
Health multi-vitamins probiotic AfterShip Email Marketing,SMS Loox: Product Reviews App & AI
BD Pharmacy Bangladesh
130 products $27 avg 1 ads
Health supplements vitamins Hextom: WhatsApp, SMS & Push
82 products $20 avg 2 ads
Health bodybuilding health supplements Lucky Orange Heatmaps & Replay
Shelly Strips United States
9 products $77 avg 1 ads
Health wellness supplements
36 products $14 avg 3 ads
Health Food & Beverages supplements health products
191 products $48 avg 2 ads
Health supplements fitness nutrition
Noara Store Venezuela (Bolivarian Republic of)
6 products $39 avg 10 ads
Health health supplements vitamins

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FAQ

How many Shopify Vitamins stores are there?

We currently track 2,633 active Shopify stores in the Vitamins segment.

Are Shopify Vitamins stores growing?

Yes. In the last 30 days, 234 new stores were indexed in the Vitamins segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Vitamins stores?

Among stores with pricing data, the average listed price is about $134, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Vitamins stores?

The top apps are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.