1,605 Shopify Wallets Stores: Stats & Market Data (2026)
1,605 active Shopify stores fall into the Wallets segment, with 81 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Home & Garden. 73% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
81 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Office Supplies 6 Hardware 3 Animals & Pet Supplies 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 277 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $116. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (12%), Google Ads (6%).
Popular themes
The most used are Dawn, Prestige, Debut.
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A varied sample — weighted by data completeness, refreshed daily
Avada Boost Sales Trust Badges
Unlimited Bundles & Discounts
Affiliatly Affiliate Marketing
Stamped Reviews & Loyalty
PC ‑ Custom Product Options
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Start Free TrialFAQ
How many Shopify Wallets stores are there?
We currently track 1,605 active Shopify stores in the Wallets segment.
Are Shopify Wallets stores growing?
Yes. In the last 30 days, 81 new stores were indexed in the Wallets segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Wallets stores?
Among stores with pricing data, the average listed price is about $116, with the most common pricing band at $50-$99.
What apps are most popular for Shopify Wallets stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (57%), YouTube (17%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 10% run Meta ads. That's 7 percentage points above the Shopify average of 66%.