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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

435 Wix Adult Toys Stores: Stats & Market Data (2026)

435 active Wix stores fall into the Adult Toys segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Arts & Entertainment. 66% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

66%
Social media
0%
Meta ads
97%
Contact info
Total Stores
435
Active Wix stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
147
Among 394 stores with catalog data
Avg. Price
$324
Among 285 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

18 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 120 · 30%
10-49 145 · 37%
50-199 74 · 19%
200-999 49 · 12%
1k-4.9k 4 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment 2 Health 2 Beauty & Cosmetics 1 Celebrations & Gifts 1 Education & Courses 1 Electronics 1 Sporting Goods 1 Toys & Games 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 147 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 96 · 34%
$25-$49 87 · 31%
$50-$99 53 · 19%
$100-$199 20 · 7%
$200-$499 10 · 4%
$500+ 19 · 7%
Store currencies
USD 225 EUR 56 GBP 24 CAD 21 BRL 17 MXN 16 AUD 9 ILS 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $324 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (52%), Facebook (39%), Twitter / X (20%).

Instagram
52%
Facebook
39%
Twitter / X
20%
YouTube
14%
TikTok
11%
Pinterest
6%
LinkedIn
5%

Social media adoption is strong at 66%, and 0% of stores run Meta ad campaigns. That's 11 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (1%), Facebook Pixel (1%).

Google Tag Manager
2%
Google Analytics
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $51 avg
Adult queer sex toys lgbtq sex toys
681 products $8 avg
Adult sex shop erotic products
11 products $1992 avg
Adult ergonomic sex toys porcelain sex toys
12 products $15 avg
Adult erotic products sexual wellness
110 products $13 avg
Adult adult store sex toys
142 products $80 avg
Adult adult toys sexual wellness
25 products $9 avg
Adult sex toys erotic products
12 products $56 avg
Adult adult-entertainment gentlemen-club
22 products $68 avg
Adult sex toys adult toys
13 products $64 avg
Adult sex toys erotic products
42 products $68 avg
Adult ftm packer transgender prosthesis

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FAQ

How many Wix Adult Toys stores are there?

We currently track 435 active Wix stores in the Adult Toys segment.

Are Wix Adult Toys stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Adult Toys segment, showing a 4% monthly growth rate.

What is the average product price in Wix Adult Toys stores?

Among stores with pricing data, the average listed price is about $324, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.