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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

1,859 Wix Hats & Headwear Stores: Stats & Market Data (2026)

1,859 active Wix stores fall into the Hats & Headwear segment, with 79 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Home & Garden. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
98%
Contact info
Total Stores
1,859
Active Wix stores
New (30d)
79
Newly added in the last 30 days
Avg. Products
61
Among 1,825 stores with catalog data
Avg. Price
$59
Among 1,032 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

86 43 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

79 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 701 · 38%
10-49 706 · 39%
50-199 303 · 17%
200-999 104 · 6%
1k-4.9k 10 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Arts & Entertainment
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Books & Literature 9 Food & Beverages 9 Furniture 9 Beauty & Cosmetics 7 Animals & Pet Supplies 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 328 · 32%
$25-$49 468 · 45%
$50-$99 125 · 12%
$100-$199 57 · 6%
$200-$499 44 · 4%
$500+ 10 · 1%
Store currencies
USD 1,313 EUR 128 GBP 111 CAD 84 AUD 49 MXN 23 BRL 20 CHF 16

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (55%), YouTube (21%).

Instagram
70%
Facebook
55%
YouTube
21%
TikTok
17%
Twitter / X
15%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

82 products $27 avg 2 ads
Apparel & Accessories country clothing caps
Tribe Outdoors Co. United States
209 products $30 avg 1 ads
Apparel & Accessories outdoor apparel graphic tees
69 products $7 avg 2 ads
Toys & Games Apparel & Accessories handmade crochet knitted gifts
11 products $28 avg
Apparel & Accessories Arts & Entertainment clothing entertainment
10 products $16 avg
Apparel & Accessories dad hat unisex t shirt
75 products $26 avg
Apparel & Accessories welsh dad hat welsh infant fine
285 products $22 avg
Apparel & Accessories fascinators handmade accessories
5 products $297 avg
Apparel & Accessories fashion-hats artisan-millinery
62 products $384 avg
Apparel & Accessories handcrafted headpieces wedding accessories
46 products $40 avg
Apparel & Accessories mens fashion accessories menswear essentials
12 products $24 avg
Apparel & Accessories adaptive clothing disability awareness apparel
78 products $46 avg
Apparel & Accessories luxury hats fashion accessories

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FAQ

How many Wix Hats & Headwear stores are there?

We currently track 1,859 active Wix stores in the Hats & Headwear segment.

Are Wix Hats & Headwear stores growing?

Yes. In the last 30 days, 79 new stores were indexed in the Hats & Headwear segment, showing a 4% monthly growth rate.

What is the average product price in Wix Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.