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Wix topic analytics
Topic
Updated June 8, 2026
Wix

73 Wix Baby toys Stores: Stats & Market Data (2026)

73 active Wix stores fall into the Baby toys segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Baby & Kids, Toys & Games, Apparel & Accessories. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
60%
Contact info
Total Stores
73
Active Wix stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
213
Among 73 stores with catalog data
Avg. Price
$44
Among 56 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

33 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 5%
10-49 43 · 59%
50-199 15 · 21%
200-999 7 · 10%
1k-4.9k 4 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
70% coverage
Toys & Games
60% coverage
Apparel & Accessories
30% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 213 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United Kingdom, Brazil, Switzerland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 38%
$25-$49 13 · 23%
$50-$99 22 · 39%
Store currencies
GBP 24 EUR 13 USD 11 BRL 6 CHF 5 AUD 3 ILS 2 TRY 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $44. That's below the Wix average of $368.

Social media platforms

Instagram (47%), Facebook (41%), Pinterest (34%).

Instagram
47%
Facebook
41%
Pinterest
34%
TikTok
8%
YouTube
5%
Twitter / X
4%
LinkedIn
3%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads. That's 17 percentage points above the Wix average of 64%.

Marketing & analytics tools

Facebook Pixel (1%), Google Analytics (1%), Google Tag Manager (1%).

Facebook Pixel
1%
Google Analytics
1%
Google Tag Manager
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

333 products $5 avg
Toys & Games educational toys learning toys
15 products $27 avg
Baby & Kids baby toddler
198 products $52 avg
Toys & Games Jewelry & Watches handmade toys baby toys
846 products $37 avg
Toys & Games baby toys plush toys
55 products $19 avg
Toys & Games Baby & Kids baby toys kids gifts
Home | My Store United Kingdom
20 products $67 avg
Toys & Games Apparel & Accessories Baby & Kids baby toys kids clothing
20 products $13 avg
Baby & Kids baby clothing baby toys
116 products $26 avg
Toys & Games wooden toys children gifts
33 products $66 avg
Toys & Games Apparel & Accessories Baby & Kids baby toys kids clothes
Home | My Store United Kingdom
29 products $71 avg
Baby & Kids baby toys baby clothing
1,332 products $8 avg
Home & Garden Celebrations & Gifts Apparel & Accessories kitchenware holiday decorations
8 products $6 avg
Toys & Games wooden toys organic toys

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FAQ

How many Wix Baby toys stores are there?

We currently track 73 active Wix stores in the Baby toys segment.

Are Wix Baby toys stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Baby toys segment, showing a 45% monthly growth rate.

What is the average product price in Wix Baby toys stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.