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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

50 Wix Birthday Stores: Stats & Market Data (2026)

50 active Wix stores fall into the Birthday segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Food & Beverages. 80% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

80%
Social media
0%
Meta ads
94%
Contact info
Total Stores
50
Active Wix stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
181
Among 50 stores with catalog data
Avg. Price
$33
Among 23 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (10% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 18%
10-49 25 · 50%
50-199 12 · 24%
200-999 2 · 4%
1k-4.9k 2 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
90% coverage
Arts & Entertainment
4% coverage
Food & Beverages
4% coverage
Home & Garden
4% coverage
Toys & Games
4% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 181 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 48%
$25-$49 6 · 26%
$50-$99 5 · 22%
$100-$199 1 · 4%
Store currencies
USD 23 CAD 6 EUR 5 GBP 5 AUD 2 INR 2 AED 1 COP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (72%), Facebook (56%), YouTube (12%).

Instagram
72%
Facebook
56%
YouTube
12%
Pinterest
10%
TikTok
10%
Twitter / X
4%
LinkedIn
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Tag Manager (6%), Google Ads (2%), Google Analytics (2%).

Google Tag Manager
6%
Google Ads
2%
Google Analytics
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $2 avg
Celebrations & Gifts Food & Beverages wedding party
48 products $65 avg
Celebrations & Gifts birthday gifts
38 products $87 avg
Celebrations & Gifts event planning party supplies
187 products $4 avg
Home & Garden Celebrations & Gifts gardening flowers
427 products $57 avg
Celebrations & Gifts birthday anniversary
11 products $10 avg
Toys & Games Celebrations & Gifts kids learning
113 products $6 avg
Celebrations & Gifts gifts wall-art
17 products $33 avg
Celebrations & Gifts birthday party
21 products $13 avg
Celebrations & Gifts birthday workshops
78 products $32 avg
Toys & Games Celebrations & Gifts sensory play kids activities
2,718 products $20 avg
Food & Beverages Celebrations & Gifts bakery cakes

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FAQ

How many Wix Birthday stores are there?

We currently track 50 active Wix stores in the Birthday segment.

Are Wix Birthday stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Birthday segment, showing a 10% monthly growth rate.

What is the average product price in Wix Birthday stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.