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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

55 Wix Branded merchandise Stores: Stats & Market Data (2026)

55 active Wix stores fall into the Branded merchandise segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Business & Industrial. 65% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
76%
Contact info
Total Stores
55
Active Wix stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
97
Among 55 stores with catalog data
Avg. Price
$53
Among 19 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 33%
10-49 23 · 42%
50-199 7 · 13%
200-999 6 · 11%
1k-4.9k 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
51% coverage
Celebrations & Gifts
24% coverage
Business & Industrial
16% coverage
Arts & Entertainment
7% coverage
Office Supplies
7% coverage
Food & Beverages
5% coverage
Home & Garden
5% coverage
Books & Literature
2% coverage
Electronics
2% coverage
Furniture
2% coverage
Travel
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 97 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5 · 26%
$25-$49 9 · 47%
$50-$99 3 · 16%
$100-$199 1 · 5%
$200-$499 1 · 5%
Store currencies
USD 34 GBP 7 CAD 3 EUR 3 TRY 2 AED 1 AUD 1 INR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (56%), Facebook (36%), LinkedIn (20%).

Instagram
56%
Facebook
36%
LinkedIn
20%
TikTok
15%
Twitter / X
9%
YouTube
9%
Pinterest
4%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Ads (5%), Google Tag Manager (2%), Pinterest Pixel (2%).

Google Ads
5%
Google Tag Manager
2%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

23 products $56 avg
Arts & Entertainment custom art branded merchandise
69 products $46 avg
Apparel & Accessories school spirit branded merchandise
8 products $1 avg
Apparel & Accessories promotional items branded merchandise
9 products $32 avg
Apparel & Accessories Celebrations & Gifts promotional products custom printing
35 products
Apparel & Accessories custom clothing team apparel
12 products $2 avg
Celebrations & Gifts custom logo branded merchandise
9 products
Apparel & Accessories Arts & Entertainment branded merchandise cosmic-themed products
11 products
Business & Industrial promotional products branded merchandise
12 products $36 avg
Business & Industrial promotional items branded merchandise
773 products
Apparel & Accessories school spirit wear custom t-shirts
12 products
68 products
Arts & Entertainment ptt artists branded merchandise

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FAQ

How many Wix Branded merchandise stores are there?

We currently track 55 active Wix stores in the Branded merchandise segment.

Are Wix Branded merchandise stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Branded merchandise segment, showing a 13% monthly growth rate.

What is the average product price in Wix Branded merchandise stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.