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Wix topic analytics
Topic
Updated June 8, 2026
Wix

469 Wix Custom apparel Stores: Stats & Market Data (2026)

469 active Wix stores fall into the Custom apparel segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 75% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

75%
Social media
0%
Meta ads
82%
Contact info
Total Stores
469
Active Wix stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
180
Among 469 stores with catalog data
Avg. Price
$48
Among 314 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

63 31 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

52 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 88 · 19%
10-49 155 · 33%
50-199 132 · 28%
200-999 76 · 16%
1k-4.9k 18 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
6% coverage
Home & Garden
2% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Animals & Pet Supplies 2 Antiques & Collectibles 2 Hardware 2 Office Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 180 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, Canada, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 129 · 41%
$25-$49 140 · 45%
$50-$99 30 · 10%
$100-$199 6 · 2%
$200-$499 6 · 2%
$500+ 3 · 1%
Store currencies
USD 391 CAD 20 EUR 11 GBP 11 AUD 4 INR 4 JPY 4 NZD 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (62%), Facebook (57%), TikTok (13%).

Instagram
62%
Facebook
57%
TikTok
13%
Twitter / X
10%
LinkedIn
7%
Pinterest
7%
YouTube
4%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 0% run Meta ads. That's 11 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
0%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

69 products $17 avg
Apparel & Accessories custom apparel branded clothing
7 products $22 avg
Arts & Entertainment Apparel & Accessories video production custom apparel
9 products $25 avg
Apparel & Accessories custom apparel travel experiences
61 products $20 avg
Apparel & Accessories custom t-shirts personalized hoodies
7 products $23 avg
Apparel & Accessories graphic t-shirts custom apparel
228 products $31 avg
Home & Garden graphic t-shirts custom apparel
160 products $13 avg
Apparel & Accessories custom apparel personalized gifts
18 products $37 avg
Apparel & Accessories graphic t-shirts dtf shirts
18 products $14 avg
Apparel & Accessories custom apparel t-shirt printing
625 products $16 avg
Apparel & Accessories themed shirts logo wear
6 products $27 avg
Apparel & Accessories Arts & Entertainment t-shirt store original art prints
53 products $22 avg
Apparel & Accessories custom embroidery embroidered hats

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FAQ

How many Wix Custom apparel stores are there?

We currently track 469 active Wix stores in the Custom apparel segment.

Are Wix Custom apparel stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Custom apparel segment, showing a 11% monthly growth rate.

What is the average product price in Wix Custom apparel stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.