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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

483 Wix Custom gifts Stores: Stats & Market Data (2026)

483 active Wix stores fall into the Custom gifts segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Home & Garden. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
76%
Contact info
Total Stores
483
Active Wix stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
162
Among 479 stores with catalog data
Avg. Price
$99
Among 347 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 57 · 12%
10-49 158 · 33%
50-199 180 · 38%
200-999 68 · 14%
1k-4.9k 16 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
78% coverage
Arts & Entertainment
12% coverage
Home & Garden
11% coverage
Apparel & Accessories
7% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Office Supplies
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 162 products per store. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 208 · 60%
$25-$49 87 · 25%
$50-$99 30 · 9%
$100-$199 14 · 4%
$200-$499 6 · 2%
$500+ 2 · 1%
Store currencies
USD 272 EUR 63 GBP 48 CAD 17 AUD 14 INR 10 HKD 9 BRL 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $99 because some stores price much higher, pulling it up. That's below the Wix average of $362.

Social media platforms

Instagram (64%), Facebook (62%), TikTok (17%).

Instagram
64%
Facebook
62%
TikTok
17%
Pinterest
10%
YouTube
7%
Twitter / X
7%
LinkedIn
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Ads (1%), Google Tag Manager (1%).

Google Analytics
3%
Google Ads
1%
Google Tag Manager
1%
Pinterest Pixel
1%
Facebook Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,150 products $21 avg 3 ads
Celebrations & Gifts custom gifts engraving
30 products $36 avg
Celebrations & Gifts custom gifts engraved awards
Home | Hatch United States
230 products $20 avg
Celebrations & Gifts handmade gifts unique gifts
13 products $39 avg
Arts & Entertainment party supplies custom gifts
46 products $36 avg
Celebrations & Gifts custom gifts laser cut
12 products $4 avg
Celebrations & Gifts custom gifts light art lamps
184 products $25 avg
Celebrations & Gifts custom gifts personalized presents
45 products $28 avg
Celebrations & Gifts custom gifts party favors
130 products $21 avg
Celebrations & Gifts personalized gifts custom gifts
85 products $40 avg
Celebrations & Gifts custom gifts occasion gifts
5 products $23 avg
Celebrations & Gifts handmade gifts custom gifts
231 products $30 avg
Celebrations & Gifts corporate gifts personalized packaging

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FAQ

How many Wix Custom gifts stores are there?

We currently track 483 active Wix stores in the Custom gifts segment.

Are Wix Custom gifts stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Custom gifts segment, showing a 7% monthly growth rate.

What is the average product price in Wix Custom gifts stores?

Among stores with pricing data, the average listed price is about $99, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.