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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

405 Wix Unique gifts Stores: Stats & Market Data (2026)

405 active Wix stores fall into the Unique gifts segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 79% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

79%
Social media
0%
Meta ads
73%
Contact info
Total Stores
405
Active Wix stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
170
Among 401 stores with catalog data
Avg. Price
$76
Among 301 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

37 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 11%
10-49 124 · 31%
50-199 140 · 35%
200-999 82 · 20%
1k-4.9k 9 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
66% coverage
Home & Garden
21% coverage
Arts & Entertainment
16% coverage
Jewelry & Watches
11% coverage
Apparel & Accessories
8% coverage
Toys & Games
3% coverage
Food & Beverages
1% coverage
Wedding
1% coverage
Baby & Kids 1

Among stores with catalog data, the 50-199 product range is most common. The average is 170 products per store. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 179 · 59%
$25-$49 56 · 19%
$50-$99 38 · 13%
$100-$199 18 · 6%
$200-$499 8 · 3%
$500+ 2 · 1%
Store currencies
USD 187 GBP 72 EUR 46 CAD 17 AUD 15 INR 15 ILS 7 BRL 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (67%), Facebook (59%), TikTok (14%).

Instagram
67%
Facebook
59%
TikTok
14%
Pinterest
11%
YouTube
9%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (1%), Pinterest Pixel (1%).

Google Analytics
3%
Google Tag Manager
1%
Pinterest Pixel
1%
Facebook Pixel
0%
Google Ads
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

55 products $19 avg
Celebrations & Gifts personalised gifts customized gifts
Home | Hatch United States
230 products $20 avg
Celebrations & Gifts handmade gifts unique gifts
27 products $39 avg
Celebrations & Gifts handmade gifts personalized gifts
17 products $81 avg
Arts & Entertainment witch shop eco-friendly
31 products $46 avg
Jewelry & Watches handmade jewelry micro macrame
85 products $5 avg
Jewelry & Watches Celebrations & Gifts Home & Garden handmade jewelry unique gifts
16 products $26 avg
Arts & Entertainment Celebrations & Gifts floral design classes unique gifts
27 products $18 avg
Celebrations & Gifts Beauty & Cosmetics unique gifts handcrafted bath products
255 products $8 avg
Apparel & Accessories Celebrations & Gifts dragon kite clothing souvenirs fehmarn
211 products $11 avg
Celebrations & Gifts profanity gifts fun gifts
12 products $4 avg
Celebrations & Gifts custom gifts light art lamps
80 products $16 avg
Apparel & Accessories Home & Garden Celebrations & Gifts custom hats personalized mugs

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FAQ

How many Wix Unique gifts stores are there?

We currently track 405 active Wix stores in the Unique gifts segment.

Are Wix Unique gifts stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the Unique gifts segment, showing a 9% monthly growth rate.

What is the average product price in Wix Unique gifts stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.