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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

249 Wix Fashion boutique Stores: Stats & Market Data (2026)

249 active Wix stores fall into the Fashion boutique segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 85% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

85%
Social media
2%
Meta ads
75%
Contact info
Total Stores
249
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
213
Among 244 stores with catalog data
Avg. Price
$159
Among 209 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 7%
10-49 77 · 32%
50-199 91 · 37%
200-999 50 · 20%
1k-4.9k 10 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Antiques & Collectibles 1 Wedding 1

Among stores with catalog data, the 50-199 product range is most common. The average is 213 products per store. That's larger than the Wix average of 78. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 31 · 15%
$25-$49 73 · 35%
$50-$99 53 · 25%
$100-$199 24 · 11%
$200-$499 20 · 10%
$500+ 8 · 4%
Store currencies
USD 105 EUR 52 GBP 16 BRL 10 INR 10 ILS 9 CAD 8 TRY 8

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $159 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (77%), Facebook (56%), TikTok (15%).

Instagram
77%
Facebook
56%
TikTok
15%
Pinterest
11%
LinkedIn
6%
Twitter / X
6%
YouTube
4%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 2% run Meta ads. That's 11 percentage points above the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (3%), Google Tag Manager (3%), Google Analytics (2%).

Facebook Pixel
3%
Google Tag Manager
3%
Google Analytics
2%
Google Ads
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

25 products $42 avg 5 ads
Apparel & Accessories fashion boutique clothing store
23 products $39 avg
Apparel & Accessories plus size clothing fashion boutique
38 products $266 avg
Apparel & Accessories sustainable fashion women's clothing
12 products $11 avg
Apparel & Accessories fashion boutique women's clothing
14 products $29 avg
Apparel & Accessories italian fashion designer clothing
211 products $48 avg
Apparel & Accessories women's fashion store affordable women's clothing
209 products $55 avg
Apparel & Accessories women's clothing dresses online
484 products $30 avg
Apparel & Accessories fashion boutique wholesale hair accessories
849 products $286 avg
Apparel & Accessories fashion boutique clothing store
54 products $55 avg
Apparel & Accessories fashion boutique clothing store
79 products $16 avg
Apparel & Accessories women's fashion clothing

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FAQ

How many Wix Fashion boutique stores are there?

We currently track 249 active Wix stores in the Fashion boutique segment.

Are Wix Fashion boutique stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Fashion boutique segment, showing a 6% monthly growth rate.

What is the average product price in Wix Fashion boutique stores?

Among stores with pricing data, the average listed price is about $159, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.