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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

101 Wix Fiction Stores: Stats & Market Data (2026)

101 active Wix stores fall into the Fiction segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Arts & Entertainment. 73% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
60%
Contact info
Total Stores
101
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
152
Among 100 stores with catalog data
Avg. Price
$16
Among 55 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 56 · 56%
10-49 34 · 34%
50-199 6 · 6%
200-999 2 · 2%
1k-4.9k 1 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
94% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 152 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 89%
$25-$49 4 · 7%
$50-$99 2 · 4%
Store currencies
USD 68 GBP 12 INR 5 CAD 4 EUR 4 BRL 3 AUD 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (62%), Facebook (55%), Twitter / X (30%).

Instagram
62%
Facebook
55%
Twitter / X
30%
TikTok
18%
YouTube
16%
LinkedIn
10%
Pinterest
6%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Tag Manager (5%), Facebook Pixel (3%), Google Analytics (1%).

Google Tag Manager
5%
Facebook Pixel
3%
Google Analytics
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $4 avg
Books & Literature literature fiction
Southeast Review United States
51 products $8 avg
Books & Literature literary magazine literature
50 products $37 avg
Books & Literature bestselling author fantasy books
8 products $1 avg
Books & Literature fiction horror
11 products $15 avg
Books & Literature fantasy books science fiction
27 products $4 avg
Books & Literature mystery books thriller audiobooks
7 products $11 avg
Books & Literature author fiction
21 products $14 avg
Books & Literature literature books books publisher
96 products $5 avg
Books & Literature african books african authors
12 products $6 avg
Books & Literature fiction christian literature
10 products
Books & Literature book store literature
7 products $23 avg
Books & Literature fantasy novel literature

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FAQ

How many Wix Fiction stores are there?

We currently track 101 active Wix stores in the Fiction segment.

Are Wix Fiction stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Fiction segment, showing a 9% monthly growth rate.

What is the average product price in Wix Fiction stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.