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Wix topic analytics
Topic
Updated June 8, 2026
Wix

514 Wix Author Stores: Stats & Market Data (2026)

514 active Wix stores fall into the Author segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 86% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

86%
Social media
0%
Meta ads
61%
Contact info
Total Stores
514
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
12
Among 514 stores with catalog data
Avg. Price
$34
Among 300 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 329 · 64%
10-49 161 · 31%
50-199 23 · 4%
200-999 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
70% coverage
Arts & Entertainment
18% coverage
Education & Courses
5% coverage
Business & Industrial
1% coverage
Apparel & Accessories
0% coverage
Beauty & Cosmetics
0% coverage
Celebrations & Gifts
0% coverage
Home & Garden
0% coverage
Adult 1 Health 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 12 because some stores carry much larger inventories. That's smaller than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 219 · 73%
$25-$49 49 · 16%
$50-$99 14 · 5%
$100-$199 12 · 4%
$200-$499 4 · 1%
$500+ 2 · 1%
Store currencies
USD 359 GBP 39 AUD 34 EUR 25 CAD 21 BRL 10 CHF 8 ILS 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (72%), Facebook (67%), Twitter / X (35%).

Instagram
72%
Facebook
67%
Twitter / X
35%
YouTube
23%
TikTok
19%
LinkedIn
19%
Pinterest
8%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 0% run Meta ads. That's 22 percentage points above the Wix average of 64%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (1%), Google Tag Manager (1%).

Facebook Pixel
2%
Google Analytics
1%
Google Tag Manager
1%
Google Ads
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $44 avg
Books & Literature signed copies author
6 products $20 avg
Books & Literature author books
14 products $29 avg
Arts & Entertainment art literature
127 products $730 avg
Books & Literature children's books illustrator
12 products $56 avg
Books & Literature author books
44 products $204 avg
Books & Literature science-fiction author
5 products $10 avg
Books & Literature getting to okay christian simon
11 products $10 avg
Books & Literature author speaker
35 products $25 avg
Business & Industrial motivational speaker personal development
7 products $15 avg
Books & Literature writer author
12 products $35 avg
Books & Literature author christian fiction

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FAQ

How many Wix Author stores are there?

We currently track 514 active Wix stores in the Author segment.

Are Wix Author stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Author segment, showing a 0% monthly growth rate.

What is the average product price in Wix Author stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.